Bachelor of Communication (Honours) in Advertising

• Introduction to Mass Communication 

• Fundamentals of Advertising

• Design Fundamentals 

• Advertising & Society 

• Fundamentals of Photography 

• Media Planning for Advertising 

• Basic Copywriting

• Consumer Behaviour & Culture 

• Communication Theories 

• Communication Research Methods 

• Advanced Copywriting 

• Advanced Photography 

• TVC Production 

• Theories of Advertising 

• Visual Communication 

• Statistical Analysis for Communication 

• Translation and Advertising 

• Digital Marketing / Web Design for Advertising  

• Industrial Training 

• Creative Strategy for Advertising 

• Codes and Practices of Advertising 

• Multimedia Production for Advertising 

• Advertising & New Media

• Advertising Project I

• Advertising Project II

• Accounts Management for Advertising

• Digital Marketing
  
  

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-Curricular Courses:

English for Tertiary Studies, Falsafah dan Cabaran Semasa, Academic English, Integrity and Anti-Corruption, Aspirasi Negara Bangsa, Green Malaysia, English for Career Preparation, Service Learning, Bahasa Kebangsaan A, Co-Curricular

Graduates can be employed as:

• Advertising Account Executives

• Media Planners

• Social Media Executives

• Digital Marketing Executives

• Brand Executives

• Advertising & Promotion Executives

• Creative Directors

• Copywriters

• Multimedia Content Creators

• Market & Consumer Analysts

Estimated Total Fees: RM37,800 (Malaysian Students), RM75,200 (International Students)

The estimated total fees may vary by 10%

Note: Estimated  fees for International Students are inclusive of 6% Sales and Service Tax (SST)

For more information on fees, click here.

• Merit scholarship

To find out more, click here.

• Other scholarship

To find out more, click here.

Financial Aid

• For PTPTN, click here.

• For Study Loan, click here.

For more information on Financial aid, click here.

Programme Leader

Bachelor of Communication (Honours) in Advertising
Puan Ng Pei Yin
Email: ngpeiyin@tarc.edu.my

Diploma in Advertising
Puan Puteri Nur Eiman Binti Megat Mohd Aminuddin
Email: puterinureiman@tarc.edu.my