Search Engine Marketing

What is Paid Search?

Paid keyword search bidding is the practice of setting a price on individual keywords that you want your site/business to show up in a search. This can be the key to a successful Search Engine Marketing (SEM) campaign. If you bid too much for a keyword, your site will show up first, but you may also be over-paying. By refining things like demographics and geography, you can target your market more effectively and spend less reaching your customers.

How does TAP Businesses help you master this?

We have experience across multiple industries and can identify key words with high conversion rates. With our experience we can boost the return on the advertising dollars you spend online to make a powerful impact on helping customers find your business.

Conversion rates?

A conversion rate, roughly speaking, is the number of visitors to your site which become customers through clicking on a paid search result. For example, if 10 people click on your paid result and 1 person becomes a customer, the conversion rate is 10%. TAP Businesses has the tools to find out which keywords will result in a higher conversion rate, and gives you in-depth reporting to see the results.

How much does this cost?

Our rates for launching your Search Bidding campaign are highly competitive. Large SEM and online marketing firms charge as much as 50% for management fees. That means for every dollar you spend on a paid search, they're taking half! TAP Businesses is a lean operation with management fees from 20-30% depending on the level of service you require for managing your campaign. We'll match any verified management fee rate from competitors.