Logotype

The logotype is our most important identity asset. It is our signature and distinguishes us from others. It’s our primary identification marker and the very manifestation of our brand.

Placement

To ensure consistency and brand alignment a set of logotype placements have been set. Below you can find the rules for placing the logotype in different scenarios.

Sizing

A minimum size for the logotype is important to maintain legiblility across all applications. It must never be sized smaller than the dimensions specified below.

Applied examples

Combinations

A simple set of guidelines helps to ensure a harmonious visual balance when the logotype is combined with logos from other organizations.

Applied examples

The goal is to maintain a visual balance, where all logotypes are perceived to be the same level of importance. When working with logos that use small text, lighter colors, or considerable white space, the sizing dimensions outlined above may be limiting to achieving this. In these cases you should always check with the design team before final approval of any artwork.

Typography

Typography is a big part of our identity. When used correctly it helps to create a consistent and coherent look and feel. Our typeface is almost always present in everything that we do and is, therefore, an extremely important ingredient in our brand.

Typeface combinations

Typographical combinations are a powerful tool to build hierarchies. Used correctly they will help strengthen our words and communication as well as establish a distinct visual recognition of our brand.

Color

Color is an immediate tool to signal our brand. It is a universal identifier that cuts across language barriers.

Although we use several colors, EAT Primary Orange is the most important one. It is a color strongly associated with our brand and is therefore almost always represented in some way across all of our materials. EAT Ocean Blue is our secondary brand color, and may serve as a backdrop to our primary color. EAT Light Ocean Blue, EAT Neutral Gray and EAT Neutral Black can be used as addition to the primary and secondary color.

Color and text

The color of the typography depends on the background color it’s placed on. The most important function of text is to be readable. Always make sure that the text color contrasts strongly against its background.

Applied examples

Fifth element

A fifth element is a visual device used to signal and enhance a brand.

The hexagon

Our fifth element is an expansion of our logo elements, the hexagon. It is a building block that lies at the base of our visual system. It connects our visual solutions creating a unified, dynamic and coherent brand expression.

Styles

There are three versions of the hexagon. By having a selection of different, but coherent, styles we enable a more dynamic expression and have the ability to choose a style fit for the purpose of the communication. The fifth element is either cropped or used full bleed when placed in a layout.

Applied examples

Images

Images are key in helping elevate the brand. They can communicate complex subjects and issues through relevant and appropriate imagery. Our style is always vibrant and authentic.

Copyright

Always make sure that you have permission, together with the correct copyright, before you use or share an image. How to show a copyright varies depending on where, and from who the image was acquired. Not all images have the same copyrights, and may not be permitted to be shared outside of EAT. Please contact the Communications Team if you are unsure on an image and it's rights.

Royalty free images from websites such as Unsplash can be used without copyright.

Animation

In some situations, for example in moving image or events, unique and conceptual interpretations of our fifth element can be developed to emphasise and strengthen the context and theme.