How to work with PR

Supporting our partners!

We are committed to supporting our partners’ big news, events and innovation! We encourage you to bring forward all ideas that amplify our relationships for consideration. 

This partner PR toolkit outlines the process for developing partner blogs, press releases,  or related external PR content. The goal is to ensure consistency and alignment of key messages and promotional activity.

General guidelines 

These guidelines apply to all external content and sources of attribution. This includes press releases, blogs, media articles, third-party articles, case studies, podcasts, speaking opportunities, webinars, social media posts, etc. 

Any content that references Sumo Logic’s company name, solutions, products, services, and/or partnerships with Sumo Logic must be reviewed and approved by Melissa Beck, VP of Corporate Marketing, mbeck@sumologic.com.   

Partner Press Release Guidelines & Template

The following press release guidelines, executive quotes, and template help ensure you are using approved Sumo Logic language and provide a foundation for developing a press release to announce your collaboration with Sumo Logic.  

Please follow the guidelines above for the review and approval process, SLA and key communications contact.

The release should NOT use:

• The name "Sumo" when referring to Sumo Logic.

• Any sales projections.

• Declarative statements around being “the best,” “the first,” “the only,” etc.

• Proprietary information about the relationship with Sumo Logic.

• The "About Sumo Logic" boilerplate. The boilerplate is reserved for Sumo Logic releases or strategic joint partner releases only.  

Quote Guidelines

Please include a suggested draft Sumo Logic quote when submitting your release. Sumo Logic PR will review and edit as appropriate, and identify the appropriate spokesperson.

If the release includes a quote from a named customer to demonstrate the value of the news to customers? Even better! The quote can be forward-looking, and it does not have to be from a joint customer.

To qualify for a Sumo Logic executive quote, a release must focus on: 

• A well-defined or joint solution

• Highlight the strategic value

• How Sumo Logic technology is integrating or adding value

• The geographical focus of the deployment or partnership

• Include the customer or market type

Press Release Template

Headlines to Customize

[LOCATION] – [DATE] – [Company Name] today announced it is working with Sumo Logic, the leading Intelligent Operations Platform, today announced, to xxxxx, to offer customers [Solution]. With rapid digital transformation, organizations across industries require comprehensive observability and security analytics to meet the growing challenges of managing cloud complexity and protecting themselves from the modern threat landscape.

Solution and End User Benefits

Quotes

[Partner to add paragraph about how its technology and/or partnership will benefit join customers.]

“[Partner Quote],” said [Name, Title, Company Name].

“[Customer Quote],” said [Name, Title, Company Name].

Additional Resources

• ADD KEY SOLUTION PAGES FOR ANNOUNCEMENT 

• Sumo Logic Partner Portal

• Managed Service Provider Partner Program

About [Company Name]

Insert Company Boilerplate

[Company Name] Media Contacts

Insert Company Media Contacts

Sumo Logic Media Contacts

Melissa Beck, Sumo Logic

mbeck@sumologic.com 

Media contacts