Case Study

Using professional photography can give your listing 60% more attention than listings featuring amateur photos. Home seekers use photos and videos as the first level of filtering before deciding whether to physically view a unit.

A study done by a marketing firm on real estate trends confirms that conducting good photos can increase a property’s selling price and help the property sell faster as it leaves a better impression on potential buyers.

Source: https://blog.seedly.sg/interior-photography-singapore/

VIRTUANCE

Virtuance is a US based Real Estate company and a study by them indicates that 81% of real estate agents engage professional photography services for their listings and 90% of home buyers said that photos are the most important website feature when deciding to view a property.

Source: https://www.virtuance.com/blog/real-estate-marketing-trends-to-watch-in-2022/

Benefits Of Professional Photography

A good photo provides a good first impression for your property listing, and a great way to make this impression is with high-quality photos from a professional photographer. A professionally done photo and video delivers aesthetically pleasing perspectives of the listings and bring out the best and unique details of a design.

The data showed that professionally photographed online home listings in the US$400,000 to $499,999 price range were sold three weeks faster than home listings in the same price range with amateur photos.

In terms of price, there are also a couple of advantages to engaging a professional photographer.
Source: Redfin

The study found that professionally photographed online home listings priced between US$200,000 and US$1 million sold for US$3,400 to US$11,200 more relative to their list prices.

However, for homes that were priced below US$200,000 and above US$1 million sold for less than their list prices.
Source: Redfin

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