Collaboration

G-Dragon

To commemorate the Air Force 1’s 35th Anniversary (back in 2017), Nike enlisted the help of six creatives to remix the classic silhouette, including G-Dragon — one of the most influential rappers of the moment.

LeBron James

Widely regarded as one of the greatest basketball players of all time, has been a prominent figure in Nike’s influencer marketing arsenal. The partnership between Nike and LeBron James exemplifies the tremendous impact that athlete endorsements can have on a brand’s success.

Travis Scott

As a hip-hop singer and music producer, Travis Scott's music style is extremely innovative. He is good at moving between hip-hop, pop and rock to create a unique music experience. Similarly, he also has such a subversive spirit in the fashion world. This attitude of challenging the norm has made him a representative of many youth cultures. His joint cooperation with NIKE is based on this creative concept, integrating his rebellious and diverse personality into the classic sneaker design, thus giving birth to this iconic inverted hook pattern.

Edison Chen

Since 2006, Nike has been launching a series of sneaker collaborations with CLOT, the brainchild of Edison Chen and Kelvin Poon. Through their bold and highly creative designs, CLOT has demonstrated their deep exploration and thinking into the origins of their own culture.

Jackson Wang

The buzz around Jackson Wang is reaching fever pitch. Not only is he poised for a triumphant return to the stage with GOT7 in January 2025—a reunion that’s already sending Ahgase (GOT7’s devoted fanbase) into overdrive—but he’s also just landed a major coup in the world of fashion and sport.

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