Wearable Cool Infuser commercial outreach & collaboration initiatives

The project undertook a commercialisation phase where multiple companies were approached for potential collaboration. Geoff was successful in achieving interest, and securing meetings with six companies. Following these meetings, collaborations were cemented with three of the companies to progress to the prototyping phase. 

Geoff took on the role of lead client for the Monash Business School's unit BEX 3550. Through fortnightly meetings, he provided guidance to a dedicated group of students, informing them about the project's business objectives and opportunities. These sessions culminated in the students producing a comprehensive commercialisation report, offering invaluable insights and tailored advice on the project's market viability. Read the full report below.