K.I.D.S MADE Business Plan
K.I.D.S MADE (Kids Inspiring Designs Specially) MADE
2468 Promise Street Brooklyn, NY, 22446
Phone: (718) 246-2468 Email: www.K.I.D.S.MADE@ME.COM
AUGUST 26, 2021
Felisha, Nelaeh, & Mekhi Curniffe
Table of Contents
Table of Contents 2
Executive Summary 3
Vision/Mission Statement and Goals 4
A. Vision Statement 4
B. Goals and Objectives 4
C. Keys to Success 3/4
Company Summary 5
A. Company Background 5
B. Resources, Facilities and Equipment 5
C. Marketing Methods 5
D. Management and Organization 5
E. Ownership Structure 5
F. Social Responsibility………………………………………………………………...6
G. Internal Analysis 6
Products and/or Services 7
Market Assessment 8
A. External Analysis 8
B. Customers 8
C. Industry Analysis…………………………………………………………………….8
D. Strategic Alternatives 8
Strategic Implementation 9
A. Production…………………………………………………………………………...9
B. Resource Needs……………………………………………………………………...9
C. Sourcing/Procurement Strategy……………………………………………………...9
D. Marketing Strategy…………………………………………………………………..9
E. Performance Standards…………………………………………………………….10
Financial Plan 11
A. Financial Projections 11
B. Contingency Plan 11
Executive Summary
Imagine the ability to create or buy custom T-Shirts with exclusive handcrafted art design and produce by children. Here at K.I.D.S MADE, we do just that. You pick your style and color shirt and then you chose from a vast selection of creations. This is a great opportunity where children have freedom of expression, creations, able to work for themselves. The are no limits on what you can place on your shirt. An experience where anyone can participant, children, adults, family, friends and love ones.
Vision/Mission Statement and Goals
A. Vision Statement
K.I.D.S MADE is where children are the creative designers and talent behind the brand. We provide all children the access to becoming their own little designers. To offer an experience where not only children but all ages can take part in bring there art to life on a shirt. To bring forth a organization/business that is run by children, that eventually won’t only just included custom T-shirts but all articles of clothing. Our vision is to become the leading children designer appeal in all of New York and eventually abroad.
B. Goals and Objectives
Our goal is to capture a big market by branching out of Brooklyn and expanded possibly worldwide by increase sales. We would like to hire more children that want to create and help boost content. We like to reduce on going T-shirt expenses by findings a cheaper wholesale distributor. By, the end of 2021 we would like to be able to have more options in other article of clothing, starting off with hats, scarfs, gloves, and accessories. By Christmas of 2022, we would like to then add pants, jackets, etc.; we would like to built this brand’s quality to where it can be possible to implement in schools as a afterschool program in fours years.
C. Keys to Success
I would like keep our little designers motivated into chasing a goal not a dream, to be the top kid friendly company while making a profit. To establish great work atmosphere, communication, and a sense of confidence instill in the children work ethic. To provide quality items with a friendly customer service. Maintaining an environment where they learn while enjoying something they love. We must also update our processing designs by investing in a five-in-one press machine, ink, paper, and mannequins/hangers where ma can display our creations.
Company Summary
A. Company Background
K.I.D.S MADE started when my daughter Nelaeh seem to be unable to find a stylish design on a shirt that she liked. She was into drawing especially anime characters and had the idea to turn her drawings into designs. And in 2020, K.I.D.S MADE was born, with the help of her two friends Cassie June, Aysia March, Mekhi Curniffe (her brother), and me. We started selling from my garage with the use of an iron, table, transfer paper, brushes, paint, and the minds behind the designs. Within two months of door-to-door sales we sold twenty T-shirts that bought in $600.00.
B. Resources, Facilities and Equipment
At K.I.D.S MADE, we use tables, transfer papers, T-shirts(unisex), pens, pencils, markers, tape, packing material, printer/ink and iron. With us using the space in my garage, we cut out rent expenses. We are financed by the backing help with parents’ donation the profit sales and personal funding. We are rewarded with customer sales and the enjoyment filled by the children.
C. Marketing Methods
In 2020, we started selling T-shirts each month at a steady evenly pace with drawn interest. This year are on track to made double that amount and also boost social media content. In two years, we would achieve past our expectations. The customers pay for shipping which we then print labels that we then ship through UPS, with no cost on us. This company is personal and crowdfunded by the parents and I with some donations. Attract new designers and customers by managing external research and coordinate all internal sources. We like to empower our designers and our customers so we can produce more creative content. This will help us be seen in a clothing industry where you can only get kid designers.
D. Management and Organization
K.I.D.S MADE is an LLC. The responsibilities are divided evenly amongst us. The Chief Finance Officer is me. It’s a place where children can go express their creativity, make friends and receive 5% each design made and sold. This agreement is written contract between Nelaeh and her other designers. At this time, our educational background is my associate degree in business Management. We to monthly focus group with other children to get advice and feedback.
E. Ownership Structure
K.I.D.S MADE is split between Nelaeh and Mekhi shared 50/50 ownership. We are an LLC and have a business license.
F. Social Responsibility
K.I.D.S MADE will like to provide a safe haven where children can go afterschool in inner city areas and produce something creatively, instead of getting into trouble with help of the Department of Education, The Mayor, School Chancellor, and Governor’s support we can achieve this goal. This can leave a positive reaction in our community by getting the children off the street. We are a full-service company that is committed to providing the best friendly experience to our customers and schools.
G. Internal Analysis
K.I.D.S MADE intends to build a custom exclusive design/sales business that will eventually maintain T-shirt’s, Clothing, and accessories for all genders and ages. We will continue selling in Brooklyn, New York and then spread our product, business, and program idea abroad (foreign). We intend to enlist more designers and ideas from other countries and places near and far. With a solid financial base, investing in high tech equipment, and educate inner city schools near and far our experience and vision for the programs.
Product and/or Services
The product we plan to sell are customized shirts with unlimited graphic/designs along with other apparels. We provide a product and service of artistic clothing designed by the minds and talents of children. With this service customers are able to get in on the fun and create or upload their own images. We plan to also extend our services to party packages for events. K.I.D.S MADE is capable to product more ideas as it expands with the children, we bring in. This strategy we have inputted makes it a unique experience for customers and employees(children) allowing them to feel apart of the process form start to finish.
We strive to make sure that the designs we produce is of great quality and stands out from everyone else in this field/company. K.I.D.S MADE is a kid friendly, fun, family-oriented space that continues to outreach in communities for creativity children turn designers. We started selling by word of mouth, then we were able to turn my garage into a shop. We plan to take heavily on online/social media account. We try beating other companies by strategy style with our future designers, high quality products, and fun experience at a lower cost.
Before K.I.D.S MADE was established, it was a hobby that my children turned into gift ideas. Receiving overwhelming feedback drove us to where we are today. A hobby that turns into profit.
Market Assessment
A. Examining the General Market
The market is characterized prices and design producing that can impact us positive or negatively. As of today, we are well known in and around Brooklyn for our innovated creations. We do our best to always provide the best quality experience that have customers coming back. We need to probably be more visible in the other surrounding boroughs. We have many options to continue growing our business in schools and in other cities with our unique business. With a business like this there will always be a threat of competitors trying to bootleg or copy our style to drive our customers away or undercutting our prices.
K.I.D.S MADE focuses on Five Forces a lot, we want to ensure that our customers and community are empowered with our vision in not only provide a product put a service that makes them happy to enjoy. This industry is flooded with competitors, but our biggest competitor is Etsy, which a online marketplace where anyone can make, sell, buy, and collected unique items. What sets us aside is our unique vision where children are the backbone of this company. Giving our customers the opportunity to upload and created images is one of our biggest trends. We attend to come up with a way for customers designs to be seen and potential be sold soon. As long as we have creative minds and talent steeping up, this business with continue to grow and change. We will have an opportunity to continue to adapt to trends and styles with the help of the designers. The issues we face is expanding bigger than the garage we are working out of now, when that occurs, we would have to look at other spaces/buildings that would have to be inspected(fire/building) and remodel to our liking and needs.
B. Customer Analysis
We are available to all customers. We try to provide an expressive creative outlet that all can enjoy. We sell high quality and fun designs you will not see anywhere else. A place where you can come and customize apparel with design, art, words, picture, etc... We make sure there’s a level of quality in designs, atmosphere, that is efficient and enjoyable. K.I.D.S MADE has no issues retain customers, we first started by word of mouth with many returning customers for different occasions. It doesn’t cost us anything to support a customer, we allow them feel part of the process at every step. In the end of it all the customers are reward with heir product that brings fun, joy, and happiness. Maybe costs us between 1-2% of our profit every year.
C. Industry Analysis
Etsy is the closest and most similar company to ours. They are currently our biggest competitor in American e-commerce that focus on handmade, vintage or created items (wide range, such as clothing, home décor, toys, etc... We both have a loyal customer base, up with the last’s trends, and are smooth, efficiently run companies. I see no lost of us competing against each other, there’s enough to go around.
D. Strategic Alternatives
One of the things that K.I.D.S MADE needs to do is to educated people and our communities that we can all come together to produce alternative ideas, whether it be our little designer’s artistic images and content for only businesses, schools, murals, etc. that can provide our children with other substitution other than trouble.
Strategic Implementation
A. Production
We set up an assembly line of four groups of employees/designers that has responsibilities such’s as prioritizing orders, designs quality/accuracy, and checks for each step of the process before the final OK’s. Then we provide the customer with a copy of the final look for the to okay it as well.
Our values consist of fun, quality, and service. We want customers to feel like their in a Children’s Art Gallery. We want them to be able to get exactly want they see. We want constant quality and our employees to enjoy and learn at the same time. Our competitive advantage is that our children are the brains and talent behind the brand. We provide sentimental personal touch not giving anywhere else at a low cost.
The systems K.I.D.S MADE use are a free Talk and Text app that we say connect with our customers with deals, steals, and other promotions/news. For our designs we use Snaptee, Autodesk Sketchbook Pro, Adobe Illustrator Draw/Photoshop Touch and P.O.S. systems on iPads. We search for the shirt/apparel lection, then design, steps checking, and notify the customers with a confirmation to proceed. Once that occurs, the length of delivery all depends on the method of shipping that was paid for. Deliveries in Brooklyn sometimes takes between a few days to 2 weeks depending on size and maybe design.
We will be advertising more across all social networks to show people what we are all about. Our time line is to be able within a year to work with the powers that be in The Department of Education about bring these on as a program in schools and four years to be complete up and running. Once that happens, we will like to expand international a year after that by then we can have a proof of concept that it can work.
B. Resource Needs
a) Human
The skills need to be apart of K.I.D.S MADE are reliable, creativity, talented individuals that love to have fun and enjoy drawing/designing. Individuals that can work and think as a team to provide a positive vibe and experience within our company. We will reach out to the children and parents that make up our communities and my children’s schools to invite them along our journey. We will be asking to submitted her best work to be judge by our staff also.
b) Financial
We save money on rent/over head charges working out of my garage. We also save money by using free apps and outlets foe adverting. We using our equity to reinvest back in the company for other costs. We purchase apparel from wholesale distributors at discounted price (between .50- $1.25 for a shirt). We turn around and sell a custom t-shirt for $30. In, 2020 we sold 20 T-shirts which made us $7200.00.
c) Physical
Investing in a 5-in-one machine can help boost produce and sales. We reaching out to individuals and communities we can bring more designers on.
C. Sourcing/Procurement Strategy
Our decision making consist of buying the best quality wholesale merchandise that can with stain our designs at a low cost with greatest service. Quality is the most important to our brand. We will always continue to compare low prices to bring cost down
D. Marketing Strategy
We will use online, Cash App and other media outlets to sell and promote and boost sales. We will eventually contract when expand to other countries/afar. We ae not a qualified supplier for a specific processor of buyer. Currently we don’t have a preferred market outlet. We will consider what we pay versus what other companies with similar products charge to provide customers with a fair price.
a) Hedging, forward pricing, options
We will ensure that we always make a profit by recycling and sell unused designs at discounted prices. And also eliminates those designs that received no traction. This helps will minimum the risk of unsold items/designs.
b) Contracting
K.I.D.S MADE will be using marketing contracting to reduce risks.
c) Insurance
K.I.D.S MADE will be using Liability insurance.
E. Performance Standards
K.I.D.S MADE will use business apps to keep record of all sales, competitors, and products to keep track of our cash flow. Product designs will be rotated in and out, evaluating employee’s designs, and checking in on their creative minds. We are in the process of attaining 85% output levels, while trying to maintain at least 90% of efficiency. Our customers and employees input and feedback will be useful in monitoring our performance and our sales (that can be determined by P.O.S). Every month Nelaeh and I comb through our data and notes with each employee’s performance in mind a reward “An Entrepreneur of The Month” and “Designer That’s Rocks”. With this and a track of revenue per customer/program we will be able use this information for future references.
Financial Plan
A. Financial Projections
K.I.D.S MADE will be funded from on going sales, the Parents of the designers, and the people within our communities sometimes gift and donate funds into the growth of the company. In the end of 2020, our donations added up to nearly $5,000. Our first real money we made in 2020 ($7200), we took $1400 and invest in trading stocks and doubled our money. My primary source of income as a Board of Education employee is also another source. We also receive extra income with side gigs such as, birthday parties and special occasion, which can run you between $75- $1000 or more depending on the size of the event. With this set up we are able not to have any debt. We were able to cut expenses that allows our funds to go straight into materials and the business itself with no over head fees. Companies like Apple have donated some of the software we needed when they heard the work we do in the community. We received a discount on HP printing equipment which would cost us about $1,000 a piece only cost us $1500 for four equipment’s in return the advisement we bring in for them. They way we conduct business at K.I.D.S Made, we are able to keep financial risks to a minimum. We will continue to track feedback from how customers, designers, and our business performance electronically so we can compare and take notes we may need down the line. We monitor the overall business performance to avoid any unnecessary breakdowns, so it can be handled in a timely manner.
B. Contingency Plan
If K.I.D.S Made occurs a situation, contingency plans will be in use. We will focus on our school contracts since they mostly pay for themselves. All contracts’ states in case of any unforeseen issues that K.I.D.S MADE occurs that the schools are willing to take up any or all finances to their program, if necessary, as long as it’s doesn’t exceed the school’s budget. We will also pivot to special occasions such as birthday parties, weddings, etc., so we can profit on the bigger scale (multiple) orders. If we encounter an emergency from the tech side, for instance the printing machines go down we will revert to on original process with transferable paper, only as a last resort. We also have two programs in effect, one we collect unused tech such as computers and turn them into bucks. “Your Junk, Our Mess”, takes all useable working parts of the computers and in return we get cash. These funds get set aside for emergencies uses only, like a faulty printer, crashed site/system, etc. And also, the contract with schools and afterschool programs gets a discount if the also donate tech (computers/tablets/etc.). If our primary plans can not be reached this contingency plan with be in effect.