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Germany's Ritter Sport wins square chocolate battle against Milka
Germany's Ritter Sport wins square chocolate battle against Milka
"Square. Handy. Good": That is how Ritter Sport, a well-known German brand of chocolate, has advertised for years. And now the top German court has given it sole permission to use the square shape for its bars. "Square size simply fits in your pocket!"
Ritter Sport chocolate bars are the only ones allowed by the German Federal Court of Justice (BGH) to be sold in the shape of a square in Germany,
Ritter Sport chocolate bars are the only ones allowed by the German Federal Court of Justice (BGH) to be sold in the shape of a square in Germany,
For decades, Ritter Sport has marketed its chocolate bars on their unique, square shape.
HISTORY
HISTORY
The square bar dates back to 1932, when Clara Ritter came up with the idea, according to company legend. "Let's make a chocolate bar that fits in everyone's jacket pocket without breaking and weighs the same as a normal long bar," she is supposed to have said (although in German).
By 1970 it had come up with the slogan "Quadratisch, praktisch, gut" - quality, chocolate, squared, as the company likes to translate it.
The family company registered the shape with the German patent and trademark office in 1993, so when Milka began marketing a square bar in 2010, the case went to court.
Get to know more: https://www.ritter-sport.de/en_GB/unser_kakao/
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