To lead a social business project that transformed paper waste into eco-friendly seed paper products while promoting environmental awareness through creative design.
Launched Seed GreenPaper Creations with strong branding and distributing handcrafted seed paper greeting cards.
Created posters that boosted awareness and engagement.
Strengthened teamwork and sustainable design skills.
To lead a paper-reduction campaign at AIU as part of the CNL program, promoting environmental awareness and aligning with SDG goals.
Designed and distributed posters to raise awareness on campus.
Collaborated with a team to implement reduction strategies.
Strengthened project management and teamwork skills through campaign execution.
To create a social media awareness campaign as part of the Project-Based Learning (PBL) program, focusing on enhancing audience engagement through creative digital content.
Designed Instagram reels and posts that increased online presence.
Applied content creation and social media marketing strategies.
Collaborated on scheduling and engagement analysis to improve reach.
Location: Alor Setar, Kedah (Night Market-Based Café)
Planned and executed digital marketing strategies to promote Ship Coffee at local night markets, focusing on brand visibility and customer engagement.
Key Contributions:
Developed and published social media content for TikTok, Instagram, and WhatsApp using Canva and CapCut.
Designed eye-catching posters, digital coffee menus, and countdown posts to drive pre-event buzz.
Conducted market research and built buyer personas to better target key customer segments (students, workers, night market goers).
Boosted brand recognition and engagement through creative campaigns and consistent digital presence.
Social Media:
🔗 Instagram – @espressofrappe_aiu
🎥 TikTok – @espressofrappe