This road is a unique area, expressing the combined cultural landscape of decades of economic and commercial growth. At its core, it was the former site of one of the largest malls of last century, presenting one of the first two-story malls to the Northern Kentucky and Cincinnati area. Since then, many businesses have appeared around it, each seeing this particular road as an opportunity to grow their economic opportunities. The result is a highly developed marketing road tailored to most religions, ethnicities, and groups of people. Mall road is a place that has held major influence on both past and present, meaning it truly has something for everyone, no matter where you might come from.