Shivakumar Reddy joined in June 2024 as an Assistant Professor, bringing a wealth of knowledge and passion to the fields of Media Laws and Ethics and Development Communication. With a robust academic background and a keen interest in the evolving dynamics of digital culture and political communication.

Currently pursuing his PhD at Andhra University, Professor Reddy's research is at the cutting edge of contemporary media studies. His focus on digital culture and political communication addresses the critical intersections of technology, society, and governance. This research is not only timely but also crucial in understanding the rapid changes in how information is disseminated and consumed in the digital age.This reseach would be of great impact on digital culture