E-CONTENT

LINK FOR PPTS

https://drive.google.com/drive/folders/1JifM5Is0VTa9PMFCauSmwH3U7XO-QM96?usp=sharing

UNIT-1

https://www.enotesmba.com/2014/11/functions-of-human-resource-management.html

https://www.hrmexam.com/2019/05/17/difference-between-personnel-management-and-human-resource-management/

https://www.techtarget.com/searchcio/definition/strategic-management

https://www.techtarget.com/searchcio/definition/strategic-management

unit-2

https://www.economicsdiscussion.net/human-resource-management/human-resource-planning-definition-importance-objectives-process-prerequisites/31575

https://www.managementstudyguide.com/job-design.htm

https://www.hrhelpboard.com/performance-management/job-design.htm

https://www.economicsdiscussion.net/human-resource-management/job-evaluation/job-evaluation/32350

https://articles.jobconvo.com/en/recruitment-and-selection-what-it-is-steps-strategies-and-techniques/

https://www.yourarticlelibrary.com/human-resources/recruitment-meaning-and-sources-of-recruitment-with-diagram/32353.

Unit -3

https://www.mbaskool.com/business-concepts/human-resources-hr-terms/8685-training-and-development.html

https://hr-survey.com/TrainingNeeds.htm

https://helpjuice.com/blog/employee-orientation

https://www.mbaskool.com/business-concepts/human-resources-hr-terms/4033-career-planning-.html

unit -4

https://mahakamgar.maharashtra.gov.in/images/pdf/industrial-disputes-act-1947.pdf

https://blog.ipleaders.in/industrial-disputes/

https://blog.ipleaders.in/industrial-employment-standing-orders-act-1946/

https://www.businessmanagementideas.com/employee-management/employee-health-and-safety/20855

unit-5

https://corehr.wordpress.com/performance-management/performance-appraisal-methods/

https://www.differencebetween.com/difference-between-organizational-culture-and-vs-climate/

https://www.mbaknol.com/human-resource-management/quality-of-work-life-qwl/

LINK FOR MATERIAL

https://drive.google.com/drive/folders/16DDlIPu_9hVgDH6YQt7dgMcvJ8rTV8JE?usp=sharing

UNIT-1

https://www.businessmanagementideas.com/marketing/what-is-branding/what-is-branding/20208#What_is_Branding_Meaning_Definitions_Concept_Purpose_Elements_Types_Components_Importance_Levels_and_Other_Details

https://www.businessmanagementideas.com/marketing/brand-management/what-is-brand-management/21168

https://freshbritain.com/chapters/05-brand-evolution/

https://jscottmarketing.com/the-six-elements-of-a-brand/

https://www.termscompared.com/difference-between-brand-and-product/

http://www.differencebetween.net/business/marketing-business/difference-between-brand-and-products/

https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/13022-brand-building.html

https://www.ignytebrands.com/brand-launch-how-to-make-a-powerful-first-impression/

https://www.iedunote.com/types-of-products

https://expertprogrammanagement.com/2017/10/five-product-levels/

https://indiafreenotes.com/brand-challenges-and-opportunities/

brand building

https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/13022-brand-building.html

https://www.six-degrees.com/how-to-build-a-strong-brand-in-7-steps/

http://www.simplynotes.in/mbabba/aakers-brand-equity-model/

https://blog.hubspot.com/marketing/product-launch-checklist

UNIT-2

https://kalyan-city.blogspot.com/2010/07/5-ms-of-advertising-advertising.html

https://www.feedough.com/what-is-advertising-advertising-objectives-examples-importance/

https://www.economicsdiscussion.net/advertising/types-of-advertising-media/31785

https://www.business2community.com/branding/7-types-of-branding-strategies-and-how-to-select-one-examples-02316182 

https://www.madmarketingpro.com/blog/brand-strategies-that-work

https://medium.com/@steve_fabrik/brand-extension-strategies-dont-get-stretched-out-of-shape-895f232c8f8e

https://en.ryte.com/wiki/AIDA

https://www.marketing91.com/advertising-ethics/

https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/13057-brand-awareness.html

https://www.feedough.com/brand-awareness-a-comprehensive-guide/

unit -3

https://www.yourarticlelibrary.com/marketing/marketing-mix/brand-extension-advantages-and-disadvantages-of-brand-extension/32312

https://www.gopromotional.co.uk/blog/brand-extension-advantages-and-disadvantages/

https://www.marketing91.com/what-is-generic-brand/

https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11991-generic-brand.html

unit -4

https://www.feedough.com/brand-personality-definition-examples/

https://www.marketing91.com/brand-personality/

https://endeavorcreative.com/brand-personality/

https://brandmasteracademy.com/brand-personality-examples/

https://www.marketing91.com/brand-positioning/

https://www.feedough.com/brand-positioning/

unit-5

https://www.businessmanagementideas.com/marketing/brand-management/what-is-brand-management/21168

https://www.logopeople.in/blog/famous-logos-successful-case-study/

https://cleartax.in/s/trademark-registration-procedure-india

https://www.legalwiz.in/blog/understanding-trademark-its-registration-process-in-india

https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-brand-equity/

LINK FOR PPTS

https://drive.google.com/drive/folders/1ZpKtas3iPCsE7kCxKtLfgKEHCc5n0saV?usp=sharing

UNIT I AND II 

https://www.youtube.com/watch?v=cSOapMh-gbE-BLOCK DIAGRAM

https://www.youtube.com/watch?v=RQ98_ksHwgY-CLASSIFICATION OF COMPUTER

https://www.youtube.com/watch?v=NqgpZ_v4Ne8-GENERATIONS OF COMPUTERS

https://www.youtube.com/watch?v=qfUZBKDh9BY-INTRODUCTION TO COMPUTERS

https://www.youtube.com/watch?v=z3KnlfATUek-INTRODUCTION TO COMPUTERS

https://www.youtube.com/watch?v=ooPpPVGDOkA-INPUT/OUTPUT DEVICES

https://www.computerhope.com/jargon/i/iodevice.htm

https://www.naukri.com/learning/articles/what-is-the-difference-between-hardware-and-software/

https://www.tutorialspoint.com/operating_system/os_overview.htm

LINK FOR PPTS

https://drive.google.com/drive/folders/1uzZapBzO7aqOhd1nuKzWfqKRZI-0KlRJ?usp=sharing

_Business_Law_Crossword_Puzzle_39d79_6162d62d.pdf 

_Business_Law_Crossword_Puzzle_answer_key_39d79_6162d62d.pdf 

https://byjus.com/free-ias-prep/air-prevention-and-control-of-pollution-act-1981/

https://environmentality.cprindia.org/blog/40-years-of-the-air-act#:~:text=In%20response%20to%20growing%20international,(Protection)%20Act%2C%201986.

LINK FOR PPTS

https://drive.google.com/drive/folders/1kCjYW5rETRqCizeKfzz08pMdkmNSDIxL?usp=sharing

St Mary’s College

Buyer Behaviour

LINKS

https://www.youtube.com/watch?v=-VEYbyVZh7E

UNIT-1

http://consumerbehaviourr.blogspot.com/2017/03/consumer-behaviours-nature.html

MODEL OF BB

https://snov.io/glossary/buyer-behavior/#:~:text=Buyer%20behavior%20refers%20to%20the,force%20behind%20any%20marketing%20process.

https://clootrack.com/knowledge_base/major-factors-influencing-consumer-behavior/

https://www.analyticssteps.com/blogs/5-factors-influencing-consumer-behavior

https://www.analyticssteps.com/blogs/customer-behavioral-analytics-overview

https://www.analyticssteps.com/blogs/how-apple-uses-ai-and-big-data

https://www.yourarticlelibrary.com/motivation/motivation-concept-and-significance-of-motivation/28020

https://www.themanager.org/2014/12/motivation-basic-concepts-and-theories/

https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_attitude.htm

https://indiafreenotes.com/nature-of-consumer-attitudes/

https://www.iedunote.com/attitude-and-consumer-behavior

https://www.geektonight.com/what-is-attitude-meaning-functions-types-importance-components/

https://www.mbaknol.com/marketing-management/concept-of-attitude-in-consumer-behavior/

https://www.tutorialspoint.com/consumer_behavior/personality_and_self_concept.htm#:~:text=To%20understand%20the%20buyer%20habits,for%20various%20products%20and%20brands.

https://www.yourarticlelibrary.com/consumers/personality-consumers/personality-of-consumer-nature-theories-and-life-style-concept/64136

https://snowberrymedia.com/how-consumer-perception-influences-buying-decisions/

https://clootrack.com/knowledge_base/what-is-customer-perception/

https://www.economicsdiscussion.net/consumer-behaviour-2/perception-in-consumer-behaviour/31874

https://www.geektonight.com/perception/

https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/the-perceptual-process/

https://www.techfunnel.com/martech/how-consumer-behavior-affects-marketing-strategy/

https://www.tutorialspoint.com/consumer_behavior/consumer_behavior_marketing_strategies.htm

https://bakkah.com/knowledge-center/five-factors-influencing-%20consumer-behavior

Unit -2

https://fastpayltd.co.uk/blog/consumer-behaviour-theory-how-has-it-changed/

https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/behavioural-learning-theories/

https://www.iedunote.com/learning-and-consumer-behavior

https://www.psychologydiscussion.net/learning/learning-theory/classical-conditioning-concept-process-and-laws/2050

https://courses.lumenlearning.com/boundless-psychology/chapter/cognitive-approaches-to-learning/

https://nobaproject.com/modules/conditioning-and-learning

https://practicalpie.com/skinners-box-experiment/

https://www.psychologydiscussion.net/learning/learning-theory/trial-and-error-theory-experiments-and-limitations-learning/2499

https://www.psychologydiscussion.net/learning/learning-meaning-nature-types-and-theories-of-learning/652

http://consumerbehaviour4vtu.blogspot.com/2009/04/learning.html

https://accountlearning.com/notes-on-information-processing-5-important-stages/

https://www.mbaknol.com/marketing-management/bettman-information-processing-model-of-consumer-choice/

https://www.managementstudyguide.com/tools-of-promotion.htm

https://saylordotorg.github.io/text_launch-advertising-and-promotion-in-real-time/s12-02-elements-of-the-promotional-mi.html

https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/memory-retrieval/-cases

Unit 3

https://www.achievers.com/blog/organizational-culture-definition/

https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/culture-explained/

http://k3hamilton.com/cb/cb16.html

https://bbamantra.com/cultural-and-social-factors-consumer-behaviour/

https://www.managementstudyguide.com/cultural-factors-affecting-consumer-behaviour.htm

https://www.europeanbusinessreview.com/impact-of-culture-on-consumer-buying-behavior/

https://www.yourarticlelibrary.com/consumer-behaviour/influence-of-social-and-economic-classes-on-consumer-behaviour/64155

https://www.sociologygroup.com/elements-of-culture-basic-elements-of-culture/

https://kpu.pressbooks.pub/introconsumerbehaviour/chapter/subcultures/

https://www.marketingstudyguide.com/what-is-a-subculture/

https://www.consumerpsychologist.com/cb_Culture.html

https://www.ukessays.com/essays/international-business/what-is-cross-cultural-marketing.php

https://www.marketing91.com/cross-cultural-communication/

https://www.assignmentpoint.com/business/international-business/cross-cultural-consumer-behavior-and-multinational-strategies.html

https://www.wisdomjobs.com/e-university/consumer-behaviour-tutorial-94/the-family-life-cycle-stages-10517.html

https://www.projectguru.in/family-life-cycle-stages-in-the-marketing/

UNIT-4

https://www.iedunote.com/buyer-decision-process

http://k3hamilton.com/cb/cb9.html

https://www.marketingtutor.net/consumer-decision-making-process-stages/

https://courses.lumenlearning.com/boundless-marketing/chapter/the-consumer-decision-process/

UNIT-5

https://snov.io/glossary/buyer-behavior/#:~:text=The%20buyer%20behavior%20model%20is,need%20to%20make%20a%20purchase.

https://www.gktoday.in/topic/buyer-behavior-models/

https://bbamantra.com/consumer-behaviour-models/

https://www.businessmanagementideas.com/consumer-behavior/consumer-behaviour-models/20335

https://www.mbaknol.com/marketing-management/howard-sheth-model-of-consumer-behavior/

https://courses.lumenlearning.com/boundless-business/chapter/consumer-rights/

https://prsindia.org/billtrack/the-consumer-protection-bill-2019#:~:text=Rights%20of%20consumers%3A%20Six%20consumer,%3B%20(iii)%20be%20assured%20of

https://www.indiafilings.com/learn/consumer-protection-laws-in-india/

https://consumeraffairs.nic.in/en/organisation-and-units/division/consumer-protection-unit/consumer-rights

https://www.jagograhakjago.com/consumer-rights/

https://drive.google.com/drive/folders/1tTBTi9sfB1fH85xcblLEy27rMeOEmA_X?usp=sharing

LINK FOR PPTS

https://drive.google.com/drive/folders/1uzZapBzO7aqOhd1nuKzWfqKRZI-0KlRJ?usp=sharing

_Business_Law_Crossword_Puzzle_39d79_6162d62d.pdf 

_Business_Law_Crossword_Puzzle_answer_key_39d79_6162d62d.pdf 

https://byjus.com/free-ias-prep/air-prevention-and-control-of-pollution-act-1981/

https://environmentality.cprindia.org/blog/40-years-of-the-air-act#:~:text=In%20response%20to%20growing%20international,(Protection)%20Act%2C%201986.

LINK FOR PPTS

https://drive.google.com/drive/folders/1jjoVHcvQx4FVAGvf97suZQI8Rj9reuEu?usp=drive_link 

INTRODUCTION TO INFORMATION TECHNOLOGY  PPTS

https://drive.google.com/drive/folders/1Tr7368NvokmqXuJc7iWSuqUCq-XbSZHC?usp=drive_link 

PERFORMANCE APPRAISAL   PPTS

https://drive.google.com/drive/folders/1tub0UpKl6GPLEyR7mZstWPoHLAN1zdZO 

HUMAN RESOURCE MANAGEMENT  PPTS

https://drive.google.com/drive/folders/1JifM5Is0VTa9PMFCauSmwH3U7XO-QM96