Assignment 3

Problem Statements

Outfit Organization
- - How can we efficiently help our users to organize their complex wardrobe into an easily accesible digital format?
  - What methods can we implement to streamline the process of adding, categorizing, and searching for outfits within the app?
Virtual Closet
- - How can we create a personal realistic and visually pleasing digtal fitting room experience that actually reflects the users height and physique and features.
Social Sharing Features
- - How can we optimize the share and like feature to create a seamless experience for users scrolling and appreciating other's fashion choices.
User Interface and Engagement
- - What stratergies can be implemented to keep users actively engaged with the app, encouraging regular participation in sharing, liking, and exploring outfits?
Community Guidelines and Moderation
- - What steps can be taken to ensure a smooth transition between the digital fitting room and outfit organization on different devices?

Outfit Organization:

Statement: Users tend to find it challenging to organize their closets efficiently in the app.
Restatement: How can we enhance the outfit organization process for users, making it time efficient?
Present State: Users struggle with a cluttered digital wardrobe.
Desired State: Users effortlessly manage and navigate their outfits, creating an organized and accessible virtual closet.

Virtual Fitting Room:

Statement: User's hesitation to make online purchases due to uncertainty about how the pieces will look.
Approach: Develop a realistic virtual fitting room to bridge the gap, allowing users to try on clothes virtually.
Duncker Challenge: Uncertainty in online clothing purchases.
Duncker Solution: Develop a realistic virtual fitting room that addresses this uncertainty.

Social Sharing Features:

Statement: Users share outfits within the app.
Restatement: How might we enhance the sharing experience to not only promote individual expression but also foster a community?
Source: Lack of engagement in social features.
Approach: Introduce interactive elements and notifications to boost user engagement with sharing and liking.

User Interaction:

Statement: Users lose interest in the app over time.
Restatement: How can we provide value and incentives to keep our users actively engaged?
Duncker Challenge: User disengagement
Duncker Solution: Implement strategies such as personalized notifications to maintain user interest.

Timing

Known: User engagement has been gradually declining over the past few months
Unknown: The specific reasons for the decline and whether there are seasonal patterns.
Task: Investigate user engagement metrics over different time periods to identify trends and patterns.

Trend

Known: The current trend indicates a decrease in user interactions with social features.
Unknown: Whether there are specific features that contribute more to this decline.
Task: Conduct a feature analysis to identify which aspects of the app's social sharing functionalities are experiencing in a downturn in user engagement.

Impact

Known: User success can impact the app overall success.
Unknown: The potential financial and long-term consequences if the decline continues.
Task: Perform a cost-benefit analysis to assess the financial implications of the current trend.

User Engagement Metrics

Understanding the timing and potential seasonal patterns will provide a foundational understanding of the situation.

Feature Analysis

Identifying specific features contributing to the decline will help in formulating targeted solutions.

Cost-Benefit Analysis

Assessing the financial impact will guide the decisions on resource allocation and prioritization of efforts.

Kepner-Tregoe Problem

Problem Statement
- - User engagement in the app has been consistently declining over the past few months, particulary in social media sharing features of our app.
Observable and Measurable Criteria
- - Observable criteria can be the decrease in shared outfits, likes, and comments
  - Measurable criteria can be the user engagement metrics, including time spent on the app, frequency of logins, and interactions with social features.
Priority:
- - The most critical criteria are the decrease in shared outfits and likes, as these directly reflect social engagement.
Possible Causes:
- - Recent changes in the user interface may have made social features less intuitive or accessible.
  - Certain social features might be malfunctionaning or underperforming.
  - The content shared by users or suggested by the app might not be resonating with the target audience.
  - Changes in market trends or external factors affecting user behavior.
Possible Causes:
- - User interface redesign
    - Prospective Analysis: Review UI changes and analyze user feedback to determine if the redesign negatively impacted engagement.
    - Comparative Analysis: Compare engagement metrics before and after the UI redesign.
  - Feature Performance
    - Prospective Analysis: Conduct a review of social features to identify any bugs or issues affecting the performance.
    - Comparative Analysis: Compare feature useage metrics to identify underperforming components.
  - Content Relevance
    - Prospective Analysis: Analyze user preferences and feedback to ensure that content suggestions align with user interests.
    - Comparative Analysis: Compare the engagement levels of different types of content to identify trends.
  - External Factors
    - Prospective Analysis: Monitor external factors such as changes in fashion trends or competitor strategies.
    - Comparative Analysis: Compare app performance against industry benchmarks and competitor metrics.

UI Redesign Analysis

Conduct a usability study and gather user feedback on recent UI changes.
Compare user engagement metrics before and after the UI redesign to identify correlations.

Feature Performance

Conduct a comprehensive review of social features to identify and address any technical issues.
Analyze user complaints or support tickets related to feature performance.

Content Relevance

Utilize data analytics to understand user preferences and adjust content suggestions accordingly.
Seek user feedback on the type of content they find most engaging.

External Factors

Establish a system for monitoring external factors that could influence user engagement.
Stay informed about industry trends and competitor strategies.

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