We expect our most relevant customer bases to be advertising firms and the businesses that collaborate with them. Our modular displays are designed to be easily installed and torn down and can be arranged in any shape or dimension. This not only allows greater flexibility in how customers design their advertisements but also makes display placement less committal. In other words, they have less risk and expense associated with their use compared to conventional electronic billboards.

Due to these qualities, we also see a few other potential bases. Theme parks and carnivals could appreciate the ability to quickly set up and tear down lighting, especially traveling carnivals. Stadiums may also be interested in modular lighting, although they may be more attracted to conventional billboards during the construction process. Finally, emergency services (i.e., firefighters, police, etc.) may also be interested in modular displays: rapid set-up and tear-down could be used in areas like traffic control.

A more comprehensive list of our potential customers is as follows:

• Advertisement Firms and Business Collaborators

• Display (Lighting) Installation Companies

• Theme Parks and Carnivals

• Emergency Services

• Traffic Control Services

• Public Transportation Companies

• Stadiums (Possibly)

• Affordable

• Modular

• Scalable

• Non-Intrusive

• Wireless connectivity

• Minimal power consumption

• Various module sizes

• Simple and cheap installation

• Interactive web/app

• Durable

• User friendly

• The system shall be controlled by a central software interface.

• The system shall carry RGB data from its central receiver to each of the modules.

• The module firmware shall be able to be updated remotely.

• The modules shall update their data in synchronization with one another and the central receiver.

• The system shall be able to be set up with any rectangular array of modules.

• The system shall keep track of failing modules and alert the user via the software interface.

• The system shall have a low level of latency to ensure that frames are accurate.

• The network shall be secure and easily accessible for its users.

• The system and modules shall be cheap to produce and be sold at an appropriate market price.

• Both the modules and the overall system shall be inexpensive and easy to install depending on the desired configuration.

• The modules shall each draw a low level of power, at most 40W.

• The system and modules shall be protected and securely installed to prevent weather damage.

• The modules shall be produced in various sizes to allow for scalability as desired.