Research

Research Interests

Substantive

• Quantitative Marketing, Public Health/Healthcare, Public Policy, New Technology Adoption, Video Game/Entertainment Industry

Methodological

• Structural Model, Causal Inference, Machine Learning

Working Papers

Evaluating the Effect of Soda Taxes Using a Dynamic Model of Rational Addiction [Link]

with Masakazu Ishihara, Forthcoming in Management Science 

Health Insurance and the Dynamics of Patient Decision Making

with Masakazu Ishihara and Vishal Singh, Job Market Paper

• Honorable Mention, 2022 MSI Clayton Doctoral Dissertation Proposal Competition

Pre-Ordering and Manufacturer's Return Policies for Durable Goods: Theory and Empirical Evidence

with Masakazu Ishihara

• MOE Tier 1 Seed Funding Grant, Nanyang Technological University

Prop 56: Pass-Through and Consumption Impact of Tobacco Tax Increase in California

with Vishal Singh

Work in Progress

A Dynamic Matching Algorithm Using Reinforcement Mechanism Design

with Xiao Liu

• Wharton Customer Analytics Initiative Data Grant

• NYU Center for Global Economy and Business Research Grant

AI in Conversation: Exploring How AI Robot Services Should Engage with Customers

with Seung-Wook Kim, Dongeun Kim, Jae Hwan Kwon, and Juhong Park

• Research Grant, Ministry of Agriculture, Food and Rural Affairs, Korea

Exploring the Heterogeneous Effects of Urban Regeneration Policy by Utilizing Causal Machine Learning

with Jongho Won

• Young Talent Scholar Grant, National Research Foundation, Korea