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Guidelines for Promotion

GUIDELINES FOR PROMOTING PARISH MINISTRIES/ORGANIZATIONS/EVENTS

If you are planning to use the parish communication network, it is important to contact parish staff well in advance. They will be happy to assist you and accommodate your needs in light of the parish calendar, facility space available, and other considerations that may arise. You are encouraged to make an appointment with Loretta Neag at Ext. 117. For inquiries regarding facility use please email facilities@stdorothy.org.

As you make plans to promote your event or group, please consider the following:

• Who is your target audience?

Members of a specific ministry or related ministries

A specific age group

The school community

The entire parish community

Other Catholic parishes

The local community and beyond

• How far in advance does your audience need to know about your event?

Do you have deadlines for reservations or the purchase of tickets?

Are you planning to staff an information table on the patio?

Would you like the information posted in advance on the parish website?

• What media will be most effective in reaching your target audience?

The St. Dorothy parish bulletin or bulletins at other parishes

The Archdiocesan newspaper or email “blasts”

Local newspapers, including ads, calendar listings, or feature stories

Photo displays on the patio, posters, brochures on the Welcome Cart

The parish website and social media, including photos, video, and links

These promotional options may be arranged through Arianna Malerba, (626) 914-3941, Ext. 159

• Bulletin articles: Deadline is no later than a week prior preceding the weekend of publication on Wednesday.

• Posters/flyers posted on the St. Dorothy campus: Same deadline as bulletin articles.

• Flyers or brochures for the information kiosk: Same as above