Workforce Colorado
Brand Guide

The New Workforce Colorado Brand

In an effort to promote the coordinated efforts between the local areas and CDLE that support workforce development activities across the state, Colorado’s Public Workforce System, will now be referred to as Workforce Colorado. The new name and corresponding new logo is customizable for each local area.

CDLE’s Office of Government Policy and Public Relations developed this page to support this new brand.

Need support applying the new logo to your existing materials? Email the Office of Government, Policy & Public Relations: cdle_pr@state.co.us.

Download Brand Files and Templates

Logos

Email Signatures

Letterheads

Brand Guidelines

Virtual Backgrounds

Slide Template

Google Doc Template

Submit a Request

About Our Logo

Red symbolizes our red soil and rocks, yellow shows our abundant sunshine and the wheat of the plains, the peaks represent our many mountains, and the rich blue base represents water – our most important resource.

Primary Logo

For use in most cases.

Reverse Logo

For use on dark backgrounds.

One Color Logo

For applications where full color is not appropriate such as screen-printing.

One Color Logo - Outline

For black and white printing.

Region Logo

For use when a workforce center region would like to promote their content. Various region lockups may be found in the download section, and more are available via project request submission.

Co-branding

Please designate a minimum 0.5” clearance zone of empty space between logos. Do not use dividers or alternative graphical elements between logos, and do not combine them. Refer to the Brand Guidelines for further guidance.

American Job Center Branding

The American Job Center branding is NOT a part of the Workforce Colorado logo, but is typically included in our collateral. For assets and placement guidance, visit the American Job Center Style Guide website.

Fonts

Primary Typeface

Poppins is the primary typeface of the Workforce Colorado brand. Use this font to evoke the brand voice in headlines and titles. If Poppins is not available, it is ok to use the secondary typeface as the primary.

Secondary Typeface

Arial is the secondary typeface of the Workforce Colorado brand. Use it for alternate headlines, subheadings, body copy, detail callouts, and captions only if Poppins is unavailable.

Setting Type for the Web

Poppins is not a system font and therefore has to be loaded on every computer that uses it. When setting type for the web, use Arial for live html text. Use Arial Bold for headlines that can be uploaded as images.

Text Color

While the previous branding used Dark Slate gray for text, the current system prefers black. This increases contrast and accessibility, and is more likely to print clearer and more consistently than gray made from multiple colors.

Headings

Sample of Poppins Extra Bold font and Arial Bold

Preferred Font for Headline

It is preferred to use Poppins Extra Bold as the dominant headline/title font and Poppins Semi Bold as the secondary headline font.

Alternate Font for Headline

If Poppins is not available, it is acceptable to use Arial Bold as the dominant headline/title font and as the secondary headline font as shown here.

Body Copy

Sample of Poppins Regular font and Arial Regular

Preferred Font for Body Copy

It is preferred to use Poppins Regular as the dominant body copy font.

Alternate Font for Body Copy

If Poppins is not available, it is acceptable to use Arial as the dominant font.

Workforce Colorado Color Palette

Workforce Blue

RGB: 16, 121, 191

CMYK: 85, 47, 0, 0

HEX: 1079BF

Workforce Red

RGB: 219, 56, 38

CMYK: 8, 93, 100, 1

HEX: DB3826

Workforce Yellow

RGB: 247, 169, 37

CMYK: 1, 38, 96, 0

HEX: F7A925

Workforce Black

RGB: 0, 0, 0

CMYK: 35, 35, 35, 100

HEX: 000000

Workforce ColoradoBrand Guide