Hello! I'm Yuyan Wang, Assistant Professor of Marketing and the Kevin J. O’Donohue Family Faculty Scholar for 2024-2025 at the Stanford Graduate School of Business. Before joining Stanford, I have spent almost 7 years in the tech industry (Uber, Google DeepMind) as a machine learning scientist / engineer. 

My research lies in the intersection of marketing, machine learning, and statistics. I am interested in leveraging theory and behavior insights to design better AI and machine learning systems, and understanding and improving the long-term values of recommender systems. The insights and the solutions that I developed provided managerial implications for several products at Google and Uber, where multiple of my works have been deployed globally and generated significant business impact. 

I received my Ph.D. in statistics from the Department of Operations Research & Financial Engineering at Princeton University, where I was fortunate to be advised by Prof. Jianqing Fan. Before Princeton, I received my Bachelor’s degree in statistics from the Special Class for the Gifted Young at University of Science and Technology of China (USTC). Please feel free to check out my CV, research, Google Scholar, talks, teaching and blogs (in Chinese).

I created and taught the course Understanding AI Technologies for Business Problems, the first technical MBA course on AI at Stanford GSB.