Practitioner & Teaching

My practitioner facing work focuses on the broader strategic environment of business. To succeed, business must succeed in the market. But the ability to succeed in the market is shaped in large part by what goes on beyond the market. In my work, I integrate traditional business strategy with dimensions of strategy beyond-the-market. I develop tools and frameworks for CEOs and managers to shape the rules-of-the-game of market competition to give them the best chance of success. This work leverages insights from my academic research. A particular focus is on innovative industries that are subject to disruption and change.

In my teaching, I have created a broad set of classes to convey this material to practitioners. At Stanford GSB, I teach in the MBA and Executive Education programs, as well as in the GSB’s online LEAD program.