Teaching
Teaching
Stanford Graduate School of Business
AI for Human Flourishing (Stanford GSB, Stanford School of Engineering)
Humor: Serious Business (Stanford GSB)
Rethinking Purpose (Stanford d.school, Stanford GSB)
Power of Story (Stanford GSB, Stanford LEAD)
Sustainable Human Behavior (Doerr School of Sustainability, Stanford GSB)
Designing for VR/AR (Stanford GSB)
Building Innovative Brands (Stanford GSB, Hasso Plattner d.School)
Power of Story to Fuel Innovation (Stanford Center for Professional Development, Stanford GSB, Stanford School of Engineering)
A New Type of Leader: Anchored on Purpose, Fueled by Humor (Stanford LEAD)
Humanity in the Age of AI | Sophie Hamilton, Jennifer Aaker | M395 | 2024
Amman Mineral International: Mining For Stories | Michael Rothkopf, Adam Markovitz, Naomi Bagdonas, Connor Diemand-Yeoman, Jennifer Aaker | M394 | 2024
Humor at Scale: Shifting Global Culture at McKinsey & Co. | Drake Pooley, Jennifer Aaker, Naomi Bagdonas, Connor Diemand-Yauman | M392 | 2023
Byron Allen’s Unfiltered Truth | Imogen Mansfield, Jennifer Aaker, Connor Diemand-Yauman, Naomi Bagdonas | M391 | 2021
Terry Crews: Becoming Unembarrassable | Oriekose Idah, Connor Diemand-Yauman, Jennifer Aaker, Naomi Bagdonas | M390 | 2021
Putting Humor to Work: Using Humor to Find Work, Love Work, Leave Work | Anupriya Dwivedi, Jennifer Aaker | M385 | 2020
Zoom: Cultivating Human Connection in a Digital World | Jennifer Aaker, Susannah Shattuck | M387 | 2020
Wildflower Schools: Enable Connectedness | Jennifer Aaker, Blake Kavanaugh | M383 | 2020
The Customer in the Story: No Mothers Day | Jennifer Aaker, Maile Lesica, Vinamarta Singal, Christy Turlington Burns | M388 | 2020
Redefining Goals for Artificial Intelligence | Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa | ETH24 | 2020
Designing AI for All: A Primer on Bias in Artificial Intelligence Systems | Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa | ETH23 | 2020
Frameworks for Designing Artificial Intelligence | Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa | ETH21 | 2020
Human-Centered Artificial Intelligence and Workforce Displacement | Jennifer Aaker, Fei Fei Li, Thomas Higginbotham, Zoe Weinberg, Wendy De La Rosa | ETH22 | 2020
Building Compassionate AI | Jennifer Aaker, Katie Solomon, Thomas Higginbotham, Zoe Weinberg | M386 | 2020
Play, Where the Real Work Happens: Virgin Unite | Jean Oelwang, Jeffrey Conn, Jennifer Aaker, Naomi Bagdonas | M382 | 2019
You Get the Leadership You Inspire: Humor at Google with Eric Schmidt | Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Matthew Saucedo | M381 | 2019
Institutionalizing Levity at Coursera | Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn | M378 | 2019
How to Cultivate Purpose (and Autonomy, Collaboration, Excellence) in Companies | Sophia Pink, Sara Gaviser Leslie, Jake Poses, Debra Schifrin, Jennifer Aaker | M377 | 2019
Stephen Curry and SC30: Aligned Purpose, Amplified Impact | Jennifer Aaker; Naomi Bagdonas, Tom Bedecarré, Blake Kavanaugh | M378 | 2019
Power of Levity to Activate People in the Face of Gravity with Jenn Bane, Cards Against Humanity | Peter Seibert, Naomi Bagdonas, Jennifer Aaker | M371-1 | 2018
Humor in Physical Space Engages A Mindset of Levity with Gregg Spiridellis, JibJab | Peter Seibert, Sophia Pink, Jennifer Aaker, Naomi Bagdonas | M371-2 | 2018
Humor Ignites Positive Action in Dark Times with Eric Gurian, Stand For Rights | Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian | M370C | 2018
Using Humor to Break the Status Barrier with Dick Costolo | Peter Seibert, Sophia Pink, Naomi Bagdonas, Jennifer Aaker | M371-3 | 2018
Bigger Than Bullsh*t with Brian Fugere, Deloitte | Jennifer Aaker, Naomi Bagdonas, Peter Seibert | M370B | 2018
Using Humor to Launch a Company with Sara Blakely, SPANX | Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely | M370A | 2018
On Humor and Honey Badgers with Steve Reardon, Bill4Time | Jennifer Aaker, Naomi Bagdonas, Steve Reardon | M373 | 2018
Leading with Humor: Bare, August Capital, Second City | Debra Schifrin, Jennifer Aaker, Naomi Bagdonas, Leslie Blodgett, David Hornik, Kelly Leonard, Anne Libera | M367 | 2018
Mike Nemeth: Niche Humor and Six-Word Stories | Jennifer Aaker, Naomi Bagdonas, Scott Katalenich | M376 | 2018
Mary Roach: Finding Levity in Heavy Subjects | Scott Katalenich, Naomi Bagdonas, Jennifer Aaker | M375 | 2018
The Power of Humor in the Olympic Journey | Jordan Raney, Wendy Reicher, Vanessa Lide, Naomi Bagdonas, Jennifer Aaker | M374 | 2018
EBay: Designing Culture Change. The Innovation Playbook | Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard | M364 | 2016
Bare Escentuals: Designing Story in a Digital World. The Innovation Playbook | Jennifer Aaker, Stephany Yong, Jessica Dodson | M350 | 2016
The Avenue’s: How to Communicate a Global Entrepreneurial Story | Jennifer Aaker, Patricia Mason | M352 | 2014
How Stories Drive Growth: Skype | Jennifer Aaker, Debra Schifrin | M348A | 2014
How Stories Drive Growth: HSN | Jennifer Aaker, Debra Schifrin | M348B | 2014
How Stories Drive Growth: Brit + Co. | Jennifer Aaker, Debra Schifrin | M348C | 2014
How to Cultivate Happiness in Companies Five Caselets | Jennifer Aaker, Jake Poses, Debra Schifrin | M346 | 2013
Cirque Du Soleil: Cultivating Creativity and Designing to Delight | Jennifer Aaker, Sarah Joyce | M353 | 2013
The Business Case for Happiness | Jennifer Aaker, Sara Gaviser Leslie, Debra Schifrin | M345 | 2012
JetBlue Creating a Social Brand | Jennifer L Aaker, Debra Schifrin | M343 | 2012
BabyCenter Creating a Social Brand | Jennifer Aaker, Debra Schifrin | M341 | 2012
Zappos: Happiness in a Box | Jennifer Aaker, Sara Leslie | M333 | 2010
The Psychology of Happiness | Jennifer Aaker, Sara Leslie, Carole Robin | M330 | 2010
NIKE WE: Design Meets Social Good | Jennifer Aaker, Ravdeep Chawla, Sara Leslie | M328 | 2010
Kiva.org and the Power of a Story | Jennifer Aaker, Victoria Chang | M325 | 2010
Dispensing Happiness: How Coke Harnesses Video to Spread Happiness | Jennifer Aaker, Sara Leslie, David Rogier | M335 | 2010
Deals @Delloutlet: How Dell Clears Inventory Through Twitter | Jennifer Aaker, Ravdeep Chawla, Sara Leslie | M334 | 2010
Bonobos: Customer Intimacy Through Community Development | Jennifer Aaker, Sara Leslie | M337 | 2010
Amplifying Perceptions How JetBlue Uses Twitter to Drive Engagement | Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier | M336 | 2010
Alex’s Lemonade Stand: Eradicating Cancer, One Cup at a Time | Jennifer Aaker, Heidy Kwan, Sara Leslie | M331 | 2010
Using Social Media to Save Lives: HelpVinayAndSameer.org | Jennifer Aaker, Victoria Chang, Robert Chatwani | M319 | 2009
Obama and the Power of Social Media and Technology | Jennifer Aaker, Victoria Chang | M321CV | 2009
How To Tell A Story (B) | Jennifer Aaker, Victoria Chang | M323B | 2009
How To Tell A Story (A) | Jennifer Aaker, Victoria Chang | M323A | 2009