Assistant Professor of Marketing
Kellogg School of Management, Northwestern University
I am an Assistant Professor of Marketing at Kellogg School of Management (Northwestern University). In my research, I study how consumers make choices in modern online markets where they are often imperfectly informed about existing products and their attributes. I also study how consumer choices in such markets can be influenced by marketing activities of companies as well as major improvements in search tools available to consumers.
My latest CV is here.