Ilya Morozov
Ilya Morozov
Associate Professor of Marketing
Kellogg School of Management, Northwestern University
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About me
About me
I am an Associate Professor of Marketing at the Kellogg School of Management (Northwestern University). My research focuses on how consumers make choices when they are not fully informed about available products and their attributes. I also study how marketers can help consumers make better decisions in such environments through personalized ads and promotions. In my current work, I explore how online retailers can leverage Generative AI, including Large Language Models, to help consumers navigate large product assortments.
My latest CV is here.
Publications
Publications
"Estimation of Preference Heterogeneity in Markets with Costly Search" with Stephan Seiler, Xiaojing Dong, and Liwen Hou [PDF] Marketing Science, September 2021, 40(5).
"Measuring Benefits from New Products in Markets with Information Frictions" [PDF], Job Market Paper, Management Science, November 2023, 69(11).
"Welfare Effects of Personalized Rankings" with Robert Donnelly and Ayush Kanodia [PDF], Marketing Science, January-February 2024, 43(1).
"Where Does Advertising Lead You? We Created a Bookstore to Find Out" with Anna Tuchman [PDF], Marketing Science, September-October 2024, 43(5).
"The Promotional Effects of Live Streams by Twitch Influencers" with Yufeng Huang [PDF], Marketing Science, Forthcoming.
Working Papers
Working Papers
"Space Exploration" with Alejandro Martínez-Marquina and Suraj Malladi [latest draft].
"Demand Estimation with Text and Image Data" with Giovanni Compiani and Stephan Seiler [latest draft].
"Make Every Second Count: Time Allocation in Online Shopping" with Rafael Greminger and Yufeng Huang [latest draft].
Work in Progress
Work in Progress
"The Effects of Ads on Beliefs and Implications for Consumer Search" with Jean-Pierre Dubé and Anna Tuchman.
"The Effects of LLM-Powered AI Shopping Assistants on Consumer Search in E-Commerce" with Tanner Parsons.
"Prior-Free Spatial Search" with Rafael Greminger and Suraj Malladi.
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