Sponsorship Presentation

On Monday, 27th January 2020, Mr. and Mrs. Verástegui-Palomero, who are both experienced professionals in Marketing and Communication, came to School to impart a class about Sponsorship, which is one of the group's tasks, taking into account that the team not only has to learn how to build the car, and race with it, but has to learn about environmentally friendly vehicles, Project Management, Vehicle's systems, Research & Development, Marketing, etc.

The presentation was eagerly participated by all the members of our team who made interesting questions, answered some, posed by our guests, and were very interested in what they were taught.

They learned about the history of Sponsorship, since the 8th Century BC when Greek Merchants supported Athletes, although modern Sponsorship started in the 19th Century and was fully developed during the 20th Century. They also explored the things a Sponsor looks for when they support a team, and the relationship with the values they want to show in their support. They explored the steps in Planning the Sponsorship like Financing, types of it, Places, dates and length, plus the target and communication channels as well as what they are providing and in exchange for what.