FACULTY OF MANAGEMENT STUDIES

 SRM INSTITUTE OF SCIENCE AND TECHNOLOGY,

DELHI-NCR CAMPUS, MODINAGAR, GHAZIABAD - 201204  (U.P.)

Co Host

UNIVERSITAS TRISAKTI

Kyai Tapa No . Grogol;

Jakarta Barat, Indonesia

 INTRODUCTION

Since the 1980s, organizations have engaged in digital transformations by coordinating, automating, and outsourcing productive activity. Client-server architectures replaced mainframes, revamping supply chains and promoting decentralization. Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems automated administrative processes. Technological shifts to cloud and SaaS have changed software evolution and the economics of renting versus owning. Machine learning and artificial intelligence uncover patterns that drive new products and services. During the Covid-19 pandemic, virtual interactions replaced physical interactions out of sheer necessity and it acted as a catalyst to promote digitalization within businesses.

Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. Organizations facing the dilemma of digital transformation feel pulled in many different directions, with competing demands from IT, human resources management, marketing, sales, and operations. Digital transformation is all about identifying and changing where value is created, and how your business model is structured.

To thrive in a digitized universe, merely tweaking the management practices that led to past success will not be enough. We need to evaluate the strategic implications of digital disruption and create a future-proofed digital business model.

The international conference will help provide participants with a platform to demonstrate their ideas about future trends with respect to the ongoing inculcation of digitalization in business, management, and technology. Further, this conference explores ideas on how new and existing business models and strategies can be improved through the introduction of technologies and digital systems.

"People are racing against the machine, and many of them are losing that race… Instead of racing against the machine, we need to learn to race with the machine. That is our grand challenge."

– Erik Brynjolfsson, Director of the Initiative on the Digital Economy

     PURPOSE OF THE CONFERENCE

    The conference is interdisciplinary with the goal of encouraging and promoting excellent research in order to foster conversation and constructive opinions and feedback on digitalization and emerging trends in business, management, and technology and has the following objectives:

➢To identify the upcoming trends in the field of social sciences and business management.

➢To identify role and impact of digitalization in the area of human resource management, marketing, finance, and  operations  & logistics research.

➢To promote digitalization in business research.

➢To provide a platform to the participants to exhibit their novel ideas and identify future trends of research in the related field.

➢To bridge the gap between industry and academia research.

      HIGHLIGHTS OF THE CONFERENCE

➢ The participants will get the opportunity to learn and interact with world-famous academicians and industry experts coming from diverse and affluent professional backgrounds.

➢ Certificates will be provided to all the participants.

➢ All participants of the conference will be given a conference kit containing their IDs, booklet, notepad, pen, abstract list, brochure, and a bag.

➢ The participants will have the opportunity to participate and pitch their ideas through research papers/case studies on an international platform.

➢ Opportunity to get their papers published in the reputed journals.

➢ There will be a best paper award based on the recommendations of the committee members along with some cash prize.

 THEMES AND SUB-THEMES OF THE CONFERENCE

 The conference will cover the following themes and sub-themes from the areas of business, management, and technology; however, these are indicative only and not exhaustive:

Topics of interest for submission include, but are not limited to:

       Track 1: Digital Technology in Management (AI, Big Data, Blockchain)

●      Artificial Intelligence

●      Big Data Analytics

●      Machine Learning and Natural Language Processing

●      Textual, Visual, and Auditory Analytics

●      Crowdsourcing, Blockchain Technologies, and IoT

●      The integration of Digital Technologies in MSME and Small Scale Industries

         Track 2: SmartTech, FinTech, EdTech

●      SmartTech

●      FinTech

●      EdTech

●      Behavioural Finance

●      Financial Modeling

●      Investor’s Behaviour and Psychology

         Track 3: Sustainability (Circular Economy, Entrepreneurship, Marketing, Operations and Human Resources)

●      Entrepreneurship: advantages and challenges

●      Sustainable Marketing, E-Marketing and Green Marketing

●      Sustainable HRM, E-HRM and Green HRM

●      Sustainable Supply Chain, E-Waste and Green Operations

●      Circular Economy, Circular Supply Chain, Renewable Resources

●      Renewable Energy, Frakking issues, Clean Energy and Climate Change Crisis

●      Sustainable Business Development in MSME organizations

         Track 4: Digital Services, E-Government, E-Governance

●      Chatbots and their immediate influence on business strategies

●      ChatGPT and OpenAI

●      Information-Delivery Platforms and Community Forums

●      Legal Issues with Cryptocurrency and E-Governance

●      E-Government's feasibility

●      The challenges and advancements in MSME E-Governance

         Track 5: Tourism, Hospitality and Cyber Security

●      COVID-19 and Digital Tourism

●      Tourism and Hospitality

●      Business Ethics for Tourism Industry

●      Cyber Threats and Cyber Security

●      Online Privacy, Bullying and Mob Mentality

●      MSME and Hospitality and Tourism

        Track 6: Business Intelligence, Business Analytics and Strategic Enhancements 

●      Financial Analytics

●      HR Analytics

●      Marketing Analytics

●      Data Science and Data Analytics

●      Business Decision Making and Technological Interventions

●      Business Intelligence and Cyber Intelligence

●      Misinformation, Disinformation and Online Identity Theft

●      Issues of Business Analytics and Intelligence in MSME Sector

        Track 7: Social Media and Communication

●      Social Media Analytics and Social Network Analytics

●      Over-the-top (OTT) Platforms and their impact on larger culture

●      Opinion Leaders on Social Media

●      Online Communities: Echo Chambers or De-Facto Town Halls

●      Clickbaits and Influencer Journalism

●      Social Media and MSMEs

        Track 8: Neuroscientific applications (Neurofinance, Neuromarketing, Neuropsychology)

●      Neurofinance

●      Neuromarketing

●      Neuropsychology

●      Emotional Intelligence

●      Dopaminergic Mediation to Social Media Addictive Behaviours

●      Attentional Biases, Attribution Biases and Personality Afflictions

●      The state-of-the-art Neuroscientific breakthroughs in MSMEs

      For Whom

      This conference is open For students, research scholars, professionals, executives, and entrepreneurs who have an interest in learning or have an idea to present related to the emerging trends in business, management, and technology.

     Key Benefits

• Participants will get exposure to novel ideas emerging trends in Business, Management & Technology.

• Opportunity to intellectual  interaction with world-famous academicians and industry experts on a one-on-one basis.

• Opportunity to learn, update  and improve  skills by attending high-quality interactive sessions.

• Other benefits include an opportunity to share common space to establish networks with people from different backgrounds and exchange knowledge and experiences.