54% of auto shoppers said they could be convinced to buy a car from a 360-degree video without having to test drive the vehicle.
- Think with Google
In April 2023, 48% of dealers said they are using exterior and interior 360° vehicle spin videos, while another 44% want to incorporate these types of videos in their merchandising efforts moving forward
- Dealer Image Pro
Car dealers spend upto $150,000 on installing car turntables, via vendors such as Pre-motion, VC 360, Dealermade and AutoUplinkTech.
Spyne's 360 Spin achieves the premium visuals for 360 Spin, at a fraction of the costs involved.
Dealers can place their cars in multiple 360-degree visual settings - these can be Original Walkaround, Turntable Studio, Showroom or Outdoor
Interactive 360-degree spin visual, presented in the original setting where it was shot
Highlights:
Similar existing features in market
No Background Transformation
Performance
Average time to process: 10 mins
Delivery rate (Throughput) : 4-6 per hour
Pricing:
$2-3 per Car
Note: This 360 visual is created without any AI input. It only picks different frames extracted from the 360 video, stiches them together, and stabilizes the output for smoothness.
Virtual replica of a car studio
Premium feature
360 Stabilization, transformation
Super-resolution - All colors are brightened
Creating New turntables:
Price: Upto $400 for new turntables creation
Upto 4 business days for turntable creative design
If existing turntable design is selected, 24 hours TAT for go-live
Performance:
Average time to process: 30 mins
Delivery rate (Throughput) : ~2 per hour
Pricing:
When purchased independently of image cataloging - $8-12 per Car
When purchased alongside image merchandising - $4-6 per car (total pricing is 1.5x of the image merchandising pricing)
<Explain what are 360 Stabilization, Transformation & Super-resolution>
Near replica of Dealer's physical showroom
More Premium feature:
360 Stabilization, transformation
Super-resolution - All colors are brightened
New showroom:
Customization - Shoot an interior video and images of the showroom
Spyne team recreates the showroom using these visuals
Costing - upto $1000 per custom showroom
Upto 1 week for showroom creative design
Performance:
Average time to process: 30 mins
Delivery rate (Throughput) : ~2 per hour
Pricing:
When purchased independently of image cataloging - $8-12 per Car
When purchased alongside image merchandising - $4-6 per car (total pricing is 1.5x of the image merchandising pricing)
Spyne showroom is a near replica of Dealer's physical showrooms, which can ve generated using real images of interior and exterior views of Dealer showroom.
Near replica of an outdoor setting
More Premium feature:
360 Stabilization, transformation
Super-resolution - All colors are brightened
New Outdoor:
Customization - Shoot an exterior video of the outdoor setting
Spyne team recreates the outdoor setting using these visuals
Costing - upto $1000 per custom outdoor background
Upto 1 week for outdoor creative design
Performance:
Average time to process: 30 mins
Delivery rate (Throughput) : ~2 per hour
Pricing:
When purchased independently of image cataloging - $8-12 per Car
When purchased alongside image merchandising - $4-6 per car (total pricing is 1.5x of the image merchandising pricing)
Spyne outdoor is a near-replica of an outdoor environment - the real settings are used to recreate the exterior views of the Dealer showroom.
Marking all important highlights within a Spin 360 visual
Offered with all four types of Spin 360 - Walkaround, Studio, Showroom, and Outdoor
Tagging is available through the app
Display is in progress
Features recognition and tagging available
Dent/damage recognition and tagging in progress
Interior Shoot requires special type of 360-degree camera. Recommended cameras include:
Ricoh Theta
Insta360 x4
To process the interior, you need to:
Record the car interior video and save the file
Upload the saved file using Spyne app
Our systems validate a video to make sure:
Check to ensure there's a vehicle in the video
Vehicle is not cropped in any frame
Video is of between 30-90 seconds
Video start point and end point are the same - It is a complete 360 video
The in-app validation communicates if the video is available.
Link to API documentation: https://docs.spyne.ai/reference/post_360-v1-validate-video-1
Endpoint: https://api.spyne.ai/360/v1/validate-video
When shooting through app: Real-time validation will prompt the user to shoot again
When uploading a video using API: The user will receive a notification to reshoot and upload the video
Spyne's Spin 360 is delivered in the form of an embeddable iframe.
This iframe is of the form:
<iframe src="https://360.spyne.ai/360?sku_id=7b8af7778f344ce39aa995c4d7692f05&image_category=3D_Model"/>
You can receive the iframe URL from the
1. Console -
Go to Projects on the left sidebar
Select All Projects tab
Select any vehicle among the Projects
Select the 360 Spin tab
Select Copy 360 iFrame --> Select Copy Embed Link
Top customers Spyne serves with Spin 360
Calavan -
Website is at https://www.calavancdjrwest.com/
Sample inventory with 360 Spin is at: https://www.calavancdjrwest.com/certified/Jeep/2022-Jeep-Grand+Cherokee+WK-1d03bc380a0e0a930c233c5c03450fc4.htm
Website builder is Dealer.com
Netcarros
Website is at https://netcarros.com.br/
Sample inventory with 360 Spin is at: https://netcarros.com.br/volkswagen/tiguan/20-350-tsi-gasolina-allspace-rline-4motion-dsg/2021/2344
Mike Anderson
Website is at https://www.mikeandersoncdj.com/
Sample inventory with 360 Spin is at: https://www.mikeandersoncdj.com/used/Chevrolet/2018-Chevrolet-Colorado-for-sale-in-rochester-in-48ed87d50a0e0a922b7f9f4307515a77.htm
Website builder is Dealer.com
BMW India
Website is at https://www.bmwusedcars.in/deutsche-motoren
Hershey's Motors
Website is at https://www.hersheymotors.com/
Sample inventory with 360 Spin is at: https://www.hersheymotors.com/used-Parkesburg-2015-Lexus-GX-460-JTJBM7FX0F5110159
Website provider is Dealeron
Top customers Spyne serves with Spin 360
Dealer.com
Example Clients for Dealer.com are Calavan & Mike Anderson
A button for 360 Spin is visible on Car inventory page
Dealeron.com
Javascript is deployed on client frontend, to enable 360 Spin
Most competitors only allow original walkaround, in the car lot setting. We offer Studio & Showroom 360 in addition.
Most competitors only allow original walkaround, in the car lot setting. We offer Studio & Showroom 360 in addition.
If you're selling image merchandising) at $8 per car,
Then you'll be selling Image + Spin 360 at $12 per car (x1.5 of base price)
<this list needs to be vetted>
Studio 360 backgrounds
Showroom 360 & Outdoor 360 backgrounds (more premium)
Hotspot ($1 per car)
SDK integration
Interior 360 pricing
We offer multiple solutions for dealerships to use our Spin 360
Spyne app: Dealers shoot via app and the edit begins automatically <Spyne shoot guidelines>
Console: Dealers shoot via their own camera and upload it on Console
API: Dealers shoot the video, publish it somewhere, and share the URL(s)
Note: Spyne app can also be provided to dealers as White-label and SDK solutions
Top Highlights you should know before you start pitching
Spyne's Spin 360 is offers background replacement and video stabilization, which makes it better than competition
A lot of dealers create studios worth $15,000 to create Spin 360. You don't need that with Spyne, so it is much cheaper than traditional 360 shoots
Our AI validates and transforms a video in as less as 15 minutes, so it is much quicker than traditional 360 shoots
You can use these assets to show clients the Spin 360 output
Use the collaterals below to ensure this.
Here's how to get client up to speed for API integration
Here's how to get client up to speed for SDK integration
Open as iframe: https://www.calavancdjrwest.com/certified/Jeep/2022-Jeep-Grand+Cherokee+WK-1d03bc380a0e0a930c233c5c03450fc4.htm
Common Problems Faced by Clients
Script for Troubleshooting and Exception Handling
Process to Resolve Issues
This is dependent on the volume that we will be dealing in. For your reference, the platform is able to transform a real world walkaround video in a span of 45-60 mins to a studio grade 360 spin output.
Pricing on the product can be at a bare minimum of $3/car. Since it is most likely to be taken up as a clubbed product along with virtual studio the pricing bar can be between $6-$12 as lower to higher ends respectively.
Apart from the existing options of backgrounds and showrooms, If the customer extends a request we can create a customised showroom effect. This would require a high resolution walkaround video of the showroom with no noise in the background or 15-20 high resolution images capturing all angles and areas of the showroom to give it a realistic look.
This can be offered to the client between $500-$2000 depending on their ability to pay.
The first step towards taking you live would require us to check whether we are integrated with your DMS partner (dealer.com) or not. Since we have integrated with dealer.com, we can take you live in a span of 2 weeks.
In case you operate with your own website and have a dedicated Tech team then we shall require a timeline of 3-4 weeks to make you go live.
If in case we are not integrated with your current DMS, then you would be required to introduce us to the account manager of your DMS partner and we shall initiate an integration setup with them. This process requires a technical resource to be allocated from the integration team and therefore there is a one time integration fee associated with.
Website provider name- account manager- time to get the script created for a new integration- tech team of the website- devops and QC team will run the script to see if it fits well on their end and upon confirmation of the same we move forward on the process. This takes 4-6 weeks.
No solution as of yet. Sales team uses its wit to present this as a function.
Will be done in a month (Statement made in early second week of March)
Offer a reduced price. Impel offers subscription models in a range of $3-$6. You can offer a similar or reduced price with better output as a breakthrough solution.
Integrated with Dealer.com, dealer Inspire and Dealer on for our 360 functionality as of now. 3 weeks max to take the client live on 360 on these providers. With others it shall take 4-6 weeks minimum.
30 mins/output equates to 16 outputs a day considering 8 working hours. In case of bigger clients, more GPUs can be deployed to hit timelines but clients will be required to make this commitment prior to onboarding for clear understanding of deliverables.
Can run a super resolution on the first generated output if not satisfactory. Guidelines on spyne app ensure no faulty input (cropped) is recorded. In case of videos shared- client to be made completely aware of shoot guidelines for optimum output.
Have added a realtime feedback mechanism in the app which runs the input video while recording through cropping guidelines to test for any faults before accepting it for processing. In case of wrong input, the client is made aware of faulty input and guided by the app on how to better shoot the input video
Give the client a guided tour of how to record an input video for 360 processing and get them processed by the creative team led by Agrim. Cannot offer a test account as guidelines if not met will result in a faulty output and would result in loss of interest and trust within the client for the product. Also the test account does not prioritize output over an existing client’s process which would result in delayed output received. This could again lead to challenges over delivery time committed for output.
There are two ways to generate the Spin 360 output:
1. Gaussian Splatting (medium stabilisation)
2. NeRF (Neural Radiance Field) 3D modelling (high stabilisation)
Walkaround (No background change)
Studio
Showroom