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The Card
A Semi-annual
~ design planning ~
~ design planning ~
Before you can create a card, you need to have a plan. Before you can create a plan, you need ideas.
Let's talk about ideas and planning.
You'll need to turn in a planning document this week.
Your planning document will need:
specifications
brainstorming ideas
^^^ and which staff/faculty member the card is forthumbnail sketches
an annotated/labeled sketch of the chosen design
^^^ explanation of why you chose this designreferences or resources to help with the process
^^^ description of how you used them/how they helped you
What do I mean by references/resources?
These could be sites or example cards you used to help give you ideas at the start. These could be to help give you ideas for your thumbnails. These could be to help give you ideas for colors or typography.
It's up to you as far as what parts of the process you'll find resources, but you should have some.
Grading
Specifications
Passing: 3+ Excelling: 6+
+ intended recipient/s
Must be an adult/s who
works or volunteers here
Brainstorming Ideas
Passing: 4+ Excelling: 8+
Thumbnail Sketches
Passing: 4+ Excelling: 8+
Research/Resources
Passing: 3+ Excelling: 6+
+ Annotated Sketch
Failing: No annotations
Passing: ~5 or more annotations
Be sure to see the examples
at the bottom of the page.
First, let's talk a little about what specifications are.
Specifications are essentially goals or requirements for your product. For example, one specification might be that you want your card to be cute. A specification that I've decided for you is that it must be for a faculty or staff member on this campus.
As you design the card, your aim is to meet these specifications. Later, when you reflect on the finished product, you should be trying to determine if it met the specifications you decided on.
Part 1 of your Planning Document:
Start your planning document with your specifications. Most of these specifications are chosen by you based on the style/goal of your greeting card. Specifications are usually displayed as a list, not in paragraph form. The list above of what your planning document needs is a set of specifications, and is presented as a list.
Some of your research/resources could be related to your specifications.
Scoring:
passing: at least 3 specifications
high marks: at least 6 specifications
Second, let's look at brainstorming ideas for your card. This video is by a professional card designer.
After we have some ideas, then we can choose one and do some thumbnail sketching of the selected idea.
This could be done on paper or digitally. If you do it on paper, you can always take a photo in photobooth to be able to include this aspect into your document.
You might do some research to help you in the brainstorming process.
card-ideas.mp4Scoring:
passing: at least 4 ideas
high marks: at least 8 ideas
Next, let's look a little at thumbnail sketches.
These should be quick and plentiful, it's basically brainstorming, but for the visual design instead of the concept.
Use photobooth to take pictures of your thumbnail sketches so you can include them into your document.
You might do some research to help you in the thumbnailing process.
card-thumbnails.mp4Scoring:
passing: at least 4 thumbnail sketches
high marks: at least 8 thumbnail sketches
Now, let's talk a little about the sketch of a chosen design.
Look at the two sketches on the right. Which of these do you think would receive a higher score?
Do you think its the one on the left?
Or the one on the right?
If you said the one on the left...
then you are wrong.
If you said the one on the right...
you are also wrong.
Both of these would recieve the same low score because neither of them are annotated. Both of these would be considered a failing mark for the sketch because there are no notes or labels to help communicate the plan.
Now, compare these two sketches again; notice the image on the right now has labels.
Which of these do you think would receive a higher score?
The one on the right would recieve a good score as it meets the specification of including labels and notes. The one on the left still doesn't, so it'd still be a failing score, even though its drawn nicer. The quality of the drawn is not the important part for the planning sketch.
Lastly, what about the research/resources?
This part is up to you. You can decide what research you want to do to help you with which parts; but you should have at least some. For each, tell me how you used that resource.
Scoring:
passing: at least 3 resources; for each, include the name of the resource, along with explanation of why it's useful to you
high marks: at least 6 resources; for each, include the name of the resource, along with explanation of why it's useful to you
Examples:
Examples:
Almost Passing, an F
Almost Passing, an F
In this first example... a student who submitted this would have almost earned a pass grading. On all of the requirements, they aimed for the lowest level needed to pass.
However, their planning sketch doesn't have any labels, and so they just barely missed a passing score.
They almost passed... but didn't because they aimed for the lowest requirements, and just barely missed one.
Good Grade, an A
Good Grade, an A
This would be an example of a good grade. Instead of aiming for barely passing, they instead aimed for all the higher requirements. Notice, each section has more in it than the previous document had.
Also, notice their planning sketch has labels to help explain their intent. The sketch is the exact same, but now it's labeled.
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