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CAREER CLUSTERS
Marketing, Sales & Service
What does a career in Design & Marketing look like?
A career in design and marketing involves creating visually appealing and effective content to promote products or services. Designers focus on aesthetics, while marketers strategize to reach target audiences and drive sales through various channels. It's a dynamic field that requires creativity, communication skills, and a good understanding of consumer behavior.
Inside look at the Module:
Students explore the fundamental elements and principles of modern design with an emphasis on providing design solutions to meet marketing strategies from concept to completion.
Project-based activities include:
Activity: Elements & Principles of Design Matrix
Activity: Creating a Color Palette
Activity: Decorating Styles & Design Boards
Activity: Designing Fashion
Activity: Narrative Writing & Checkpoint Test
Activity: The 4 Ps of the Marketing Mix
Activity: Design Brief
Activity: Argumentative Writing, Career Research & Planning, and Checkpoint Test
FEATURES
• Project-Based Learning
• Career Ready Practices
• Reading and Writing in Context
• Customizable Content
Career Pathway:
There are hundreds of related careers in the Marketing Career Cluster, some more similar than others. By classifying these similar careers into narrower categories called pathways, it helps individuals look at a range of options when it comes to employment in an area with similar skills and knowledge. Although this system of classifying careers into clusters and pathways is helpful in navigating career options, it is not the only way. This module is more specifically aligned with the Visual Arts Career Pathway of the Arts, A/V Technology & Communications Career Cluster. Individuals in this pathway share a set of skills and knowledge which expand upon the skills and knowledge needed in the A/V Technology & Communications Career Cluster. Individuals in the Visual Arts Career Pathway demonstrate the following skills and knowledge:
Describe the history and evolution of the visual arts and its role in and impact on society.
Analyze how the application of visual arts elements and principles of design communicate and express ideas.
Analyze and create two-and three-dimensional visual art forms using various media.
Planning Your Career:
By working through this module you will begin your journey toward developing the skills and knowledge to be successfully employed in this pathway. By taking your experience and building on it by applying these skills in different scenarios you will be better prepared to take the next step in your educational path. At the end of this module, you will select two of the related careers and describe the means by which to achieve those opportunities.
These are the careers you will explore in this module:
Commercial and Industrial Designers
Fashion Designers
Graphic Designers
Art Directors
Advertising and Promotions Managers
Marketing Managers
Green Marketers
Market Research Analysts and Marketing Specialists
Merchandise Displayers and Window Trimmers
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