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Who is the Jester?
Who is the Jester?
The Jester is the entertainer, the playful spirit who reminds us not to take life too seriously. Think of a stand-up comedian lighting up a room or a court jester turning convention on its head. The Jester archetype thrives on humor, wit, and the joy of living in the moment.
How This Archetype Comes to Life:
Jester brands delight their audience with humor and playfulness. Their messaging is clever, unexpected, and full of personality, while their visuals are bright, dynamic, and quirky.
Personality: Fun, irreverent, and playful. Jester brands thrive on entertaining and making people smile.
Fears: Boredom or being taken too seriously.
Desires: To bring joy, fun, and lightheartedness to the world.
Who They Serve: Those seeking laughter and a break from seriousness.
Ideal Client: People looking for entertainment or levity.
Tone/Voice: Witty, energetic, and clever.
Visuals: Bright colors, dynamic patterns, and quirky imagery.
Examples:
Old Spice: Uses humor to stand out in a saturated market.
M&M’s: Personifies its candy with playful characters.
Dollar Shave Club: Combines humor with practicality.
Example: M&M’s brings candy to life with cheeky personalities. Old Spice uses absurd humor to stand out.
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