Suhan Woo 

Welcome! I am a Research Assistant Professor at College of Business,  Seoul National University.

I received my Ph.D. in Business Asministration (MIS) from SNU, advised by Prof. JungJoo Jahng.  

In 2025, I conducted collaborative research as a visiting Ph.D. student at the Sauder School of Business, University of British Columbia, where I worked with Prof. Gene Moo Lee on AI-driven analytics.

My research explores how individuals and organizations respond to emerging technologies, particularly artificial intelligence, from both behavioral and strategic perspectives. Currently, I am investigating how large language models (LLMs) can be used to simulate survey responses, offering new approaches to behavioral research in Information Systems.

Research Interests  

• Topics: AI in Business, Digital Transformation, Human–AI Interaction  

• Methods: Behavioral Experiments, PLS-SEM,  LLM as tools for social science research

Education

• Ph.D. in Business Administration (Management Information Systems) – Seoul National University

• M.S. in Smart Factory Management – Chungbuk National University

• B.B.A. in Management Information Systems – Chungbuk National University

Experience  

• Research Assistant Professor, College of Business, Seoul National University (2025–Present)

• Visiting Ph.D. Student, Sauder School of Business, University of British Columbia (2025)  

  • Data Analytics & AI Research Group  (Prof. Gene Moo Lee)  

Contact

• Email:  suhanwoo0312@snu.ac.kr