About Us

Xinshio comes from the word “Xin,” which means new or modern, and “Shio,” which is inspired by the Chinese zodiac. Xinshio means “Zodiac in Modern Times”  a brand that brings Chinese zodiac beliefs and philosophy into a modern lifestyle.

We create products like clothes, lanyards, tote bags, and mugs with simple and trendy designs. Each design is inspired by the meaning and character of each zodiac sign, so our products are not just merchandise, but also have meaning and identity.

Xinshio was created because we believe that tradition should not be left behind by time. Chinese zodiac beliefs and symbols can still exist and be relevant for today’s generation.

Through every product, we want to combine culture, meaning, and fashion into one piece that people can wear and be proud of.