Tourism in Belize has evolved into a vibrant and vital industry. Here's a look at how the tourism sector developed over the years:

• 1960s: The tourism industry began to take shape, though Belize was not widely recognized as a tourist destination at the time. Early efforts focused on eco-tourism and adventure tourism, leveraging Belize's rich natural resources such as coral reefs, tropical forests, and wildlife.
  
  

• 1980s: The Belizean government started promoting tourism as a key economic pillar, understanding its potential to contribute significantly to the country’s growth.
  
  

• 1990: The Belize Tourism Board (BTB) was established, marking the start of more organized and formal tourism marketing efforts aimed at attracting international visitors.
  
  

• 1990s-2000s: Belize’s stunning natural environment and rich cultural heritage began to draw more attention. The rise of eco-tourism and adventure tourism solidified the country as a prime destination for travelers seeking unique experiences.
  
  

• 1995: Belize welcomed 130,809 overnight visitors. This number would increase steadily over the years.
  
  

• 2012: Tourism continued to grow, with 277,136 overnight visitors, nearly double the number from 1995, signaling the rapid expansion of the industry.
  
  

• 2010s: By this decade, Belize’s tourism industry became a significant contributor to the national economy, with ecotourism and adventure tourism forming the backbone of the country’s offerings.