Research

Research Interests

• • E-commerce and online marketing

  • Platform design

  • AI-enabled pedagogical practices

Selected Publications

• Bao, Z., Li, W., Yin, P., & Chau, M. (2021). Examining the impact of review tag function on product evaluation and information perception of popular products. Inf Syst E-Bus Manage 19, 517–539. 

• Chau, M., Li, W., Yang, B., Lee, A. J., & Bao, Z. (2021). Incorporating the Time-Order Effect of Feedback in Online Auction Markets through A Bayesian Updating Model. MIS Quarterly, 45(2).

Other Publications

1. Bao, Z. and Fang, Y. (2024), "Towards A Fair Design of Product Review Systems", in Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Ho Chi Minh City, Vietnam, July 1-5, 2024.

2. Sun, Z., Reani, M., Luo, Y., & Bao, Z. (2024), "Anthropomorphism in chatbot systems between gender and individual differences", In Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (pp. 1-7).

3. Bao, Z., Chen, J., Luo, Y., Reani, M. (2022), "Convincing or Odd: Anthropomorphic Design Cues in Chatbots", in Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Taipei-Sydney, July 5-9, 2022.

4. Bao, Z., Yang, Y. and Chau, M. (2019). “The Dynamics of Funding Behaviors in Reward-Based Crowdfunding Projects,” in Proceedings of the International Conference on Electronic Business (ICEB 2019), Newcastle Upon Tyne, UK.

5. Bao, Z. and Chau, M. (2018), "How Do Novice Consumers Learn From Online Expert Reviews?" in Proceedings of the Workshop on E-Business (WEB 2018), San Francisco, California, USA, December 12, 2018.

6. Bao, Z., Li, W., Yin, P., and Chau, M. (2017), "How Does the Review Tag Function Benefit Highly-Rated Popular Products in Online Markets" in Proceedings of the Workshop on E-Business (WEB 2017), Seoul, South Korea, December 10, 2017.

7. Bao, Z. and Chau, M. (2017). “The Effect of Marketer-Generated Content and User-Generated Content on Perceived Product Quality,” in Proceedings of the Americas Conference on Information Systems (AMCIS 2017), Boston, Massachusetts, USA, Aug 10-12, 2017.

8. Bao, Z., Li, W., and Chau, M. (2017). “Impact of Review Tag Function on Perceived Biases of Consumers – An Examination Using Attribution Theory,” in Proceedings of the China Summer Workshop on Information Systems (CSWIM 2017), Nanjing, China, Jun 24-25, 2017.

9. Bao, Z. and Chau, M. (2016). “A Schema-oriented Product Clustering Method Using Online Product Reviews,” in Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland, December 11-14, 2016.

10. Bao, Z. and Chau, M. (2016). “The Effect of Collective Rating on the Perception of Online Reviews,” in Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Chia-yi, Taiwan, Jun 27 – Jul 1, 2016.

11. Bao, Z. and Chau, M. (2015). “In Search of Plagiarism Behaviors: An Empirical Study of Online Reviews,” Intelligence and Security Informatics (pp. 102-112): Springer.

12. Bao, Z. and Chau, M. (2015). “The Impact of the Collective Rating Presence on Consumers’ Perception,” in Proceedings of the International Conference on Electronic Business (ICEB 2015), Hong Kong.

13. Shi, J., Li, Y., Bao, Z., & Zhang, H. (2012). Study on Governance Mechanism of the Value Network in C2C Model. Contemporary Logistics, (6), 31.

14. Shi, J., Chen, J., & Bao, Z. (2011). An application study on collaborative filtering in e-commerce. in Proceedings of the 8th International Conference In Service Systems and Service Management (ICSSSM 2011), Tianjin, China.

Working Papers

"On platform design of product review system", with Fang, Y.

“Anthropomorphism design and perceived risk”, with Reani, M., Luo, Y., Wang, XT.