MScDB

I am the Director of MSc in Digital Business and Artificial Intelligence at SKEMA Business School. The programme was previously referred to as MSc in Digital Business (2014-2017), and MSc in Digital Business, Data Analysis and Management (2017-2021).

This is a challenging one-year programme spanning over several disciplines. It is taught in English on Sophia Antipolis campus of SKEMA Business School (20 mins drive from both Nice and Cannes, on Cote d’Azur). The programme combines elements of strategy, marketing, economics and information systems.

MSc in Digital Business and Artificial Intelligence is the first degree in Europe devoted to a comprehensive study of effects of digitisation on business. It has been conceived in close collaboration with firms like IBM, Facebook, CapGemini Consulting, Amadeus and many more. The programme has won a national innovation award in 2015.

The programme is built around the idea of data abundance in modern economy. Companies operating in digital environment accumulate piles of data that rarely get exploited. Students are trained to understand the value of data and strategic issues involved.

See here my short introduction of the programme.

For more information and to apply go to MSc in Digital Business and Artificial Intelligence website.