Research
Publications
Zhou, Pei, & Yizao Liu. (2023). Recall Information Heterogeneity and Perceived Health Risk: The Impact of Food Recall on Fresh Meat Market in the U.S. Food Policy, Volume 114
Pei Zhou and Yizao Liu, (2023). Promoting Healthy Diets Through Food Reformulation: The Demand for “Better for You” Beverage. Conditionally Accepted, Agribusiness
Chen, Xuan and Yizao Liu (2022). Private Labels Strategy, Retail Profitability and Bargaining Power in the Fluid Milk Market. Forthcoming, Journal of Agricultural and Food Industrial Organization
Rabinowitz, Adam N., Yizao Liu and Xuan Chen (2021). “The Impact of Price Regulations on Farm-Retail Price Transmission: The Case of Fluid Milk”, Accepted, Applied Economic Perspective and Policy.
Liu, Yizao, and Rabinowitz, A. (2021). The Shock of COVID-19 Restrictions on Retail Dairy Pricing. Agribusiness: An International Journal, 37(1).
Liu, Yizao, Rabinowitz, Adam, Chen, Xuan., & Campbell, Benjamin. (2020) “Demand, Challenges and Marketing Strategies in the Promotion of Local Foods: The Case of Fluid Milk”. Agricultural Economics. 51(5), 655-668.
Chen, Xuan, Liu, Yizao, Jaenicke, Edward., & Rabinowitz, Adam. (2019). The Added Caffeine, Health Concerns and Potential Regulations: The Case of Energy Drinks. Food Policy, 87, 101746.
Liu, Yizao, Rabinowitz, A., & Chen, X. (2019). The Role of Retail Market Power and State Regulations in the Heterogeneity of Farm‐Retail Price Transmission of Private Label and Branded Products. Agricultural Economics, 50(1), 91-99
Campbell, Benjamin., Liu, Yizao , and Katz, Michael. (2019). Local and Organic Preference: Logo versus Text. Journal of Agricultural and Applied Economics. 51(2), 328-347.
Yu, Q., Campbell, B., Liu, Yizao, & Martin, J. (2019). A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes. Agricultural and Resource Economics Review. 1-20.
He, X., Lopez, R., & Liu, Yizao (2018). Are Online and Offline Advertising Substitutes or Complements? Evidence from U.S. Food Industries. Journal of Agricultural & Food Industrial Organization, 15(2).
Liu, Yizao. (2018). The Effect of Competitors on New Product Launch and Market Expansion in the Hybrid Car Market. Empirical Economics, 55(4).
Liu, Yizao, Rabinowitz, A., & Chen, X. (2018). The role of retail market power and state regulations in the heterogeneity of farm‐retail price transmission of private label and branded products. Agricultural Economics, 50(1).
Huang, Lu and Yizao Liu, (2017) . Health Information and Consumer Learning in the Bottled Water Market, International Journal of Industrial Organization, Vol (55), 1-24.
Liu, Yizao, (2017). Safer or Cheaper? Traffic Safety, Vehicle Choices, and the Effect of New Corporate Average Fuel Economy Standards, Resource and Energy Economics, Vol (49), 99-112.
Qi, Lingqiao, Adam N. Rabinowitz, Yizao Liu and Benjamin Campbell, (2017). "Buyer and Non-Buyer Barriers to Purchasing Local Food," Agricultural and Resource Economics Review, Forthcoming
Liu, Yizao, and Rigoberto Lopez, (2016), The Impact of Social Media Conversations on Consumer Brand Choices, Marketing Letters, 27(1), pp 1-13
Bonanno, Alessandro, Rui Huang, and Yizao Liu, (2015), Simulating Welfare Effects of the European Nutrition and Health Claims’ Regulation: the Italian Yogurt Market, European Review of Agricultural Economics, 42(3), 499-533, 2015 Outstanding European Review of Agricultural Economics Journal Article Award
Lopez, Rigoberto, Yizao Liu, and Chen Zhu, (2015), “TV Advertising Spillovers and Demand for Private Labels: the Case of Carbonated Soft Drinks”, Applied Economics, 47(25), 2563-2576
Liu, Yizao, (2014), Household Demand and Willingness to Pay for Hybrid Cars, Energy Economics, July 2014, Volume 44, 191-197
Rabinowitz, Adam, and Yizao Liu, (2014), The Impact of Regulatory Change on Retail Pricing: The New York State Milk Price Gouging Law, Agricultural and Resource Economics Review, 43(1), 178-192
Liu, Yizao, Rigoberto Lopez and Chen Zhu, (2014), The Impact of Four Alternative Policies to Decrease Soda Consumption, Agricultural and Resource Economics Review, 43(1), 53-68
Liu, Yizao, (2013), Should Further Mergers Be Allowed? Product Differentiation and Mergers in the External Audit Market, Applied Economics, 46(7), 741-749
Rui, Huaxia, Yizao Liu, and Andrew Whinston, (2013), Whose and What Chatter Matters? The Effect of Tweets on Movie Sales, Decision Support Systems, 55(4), 863-87
Grant and Contracts Awarded
PI, Investigating the Roles of Nutrition Information, Nutrition Literacy, and the Updated Nutrition Facts Label on Dietary Choices, USDA-NIFA, $647,143. Funded, 2023-2026
PI, Effects of SNAP Online Purchasing Expansion on Healthfulness of Food Purchases, USDA Cooperative Research Agreement, $30,000, Funded, 2023-2025
Co-PI, Opportunities for Imperfect Food: Analyzing Preferences Along the Agri-Food Value Chain, USDA-NIFA, $647,421, Funded, 2023-2026
Co-PI, Achieving Racial Equity in Diet Quality and Diet-Related Disease, Robert Wood Johnson Foundation, $99,994. Funded. 2022-2025.
Co-PI, Investigating Mechanisms between Time Scarcity and Healthfulness of Food Choices – Evidence from Scanner Data and Lab Experiments. USDA-NIFA, $423,326. Funded, 2021-2023
PI, Evaluating the Role and Channels of Consumer Learning in the Expansion of Plant-Based Milk. Food System Research Fund, $29,864. Funded, 2021-2022
Co-PI, Thriving Agricultural Systems in Urbanized Landscapes. USDA-NIFA, $8,9759,94. Funded, 2019-2024
Co-PI, Nutrient-Specific Addiction in Unhealthy Foods: Investigating Dynamic Food-Purchasing Behavior and Policy Implications. USDA-NIFA, $349,876. Funded, 2019-2022
Co-PI, From Farm to Fork: An integrated Approach to What We Eat, Why We Eat it, and What It Might Do to Our Health. Strategic Network Initiative Program, $25,000. Funded. 2018-2019
Co-PI, The Fill-In Trip Purchase Decision by SNAP and WIC Participants: An Analysis of Pricing, Nutrition, and Store Choices, USDA-ERS, $29,535, 2016-2018