About Me
Hello! I'm Yizao Liu, an Associate Professor in the Department of Agricultural Economics, Sociology and Education at the Pennsylvania State University.
Hello! I'm Yizao Liu, an Associate Professor in the Department of Agricultural Economics, Sociology and Education at the Pennsylvania State University.
My research interests lie at the intersection of food policy, food marketing, consumer behavior, and health. My current research focuses on evaluating the impact of various policies on consumer choices, food manufacturers and food retailers in the food and beverage markets, including pricing regulations, advertising, social media marketing, food labeling, nutrition content regulations and product reformulation. My research also seeks to quantify the impact of health information and health campaign on consumer choices, quality and healthfulness of their diet and nutrient-specific addictions. In addition, I work on economic analysis of local food, organic food and community supported agriculture.
My research interests lie at the intersection of food policy, food marketing, consumer behavior, and health. My current research focuses on evaluating the impact of various policies on consumer choices, food manufacturers and food retailers in the food and beverage markets, including pricing regulations, advertising, social media marketing, food labeling, nutrition content regulations and product reformulation. My research also seeks to quantify the impact of health information and health campaign on consumer choices, quality and healthfulness of their diet and nutrient-specific addictions. In addition, I work on economic analysis of local food, organic food and community supported agriculture.