Ji, Xin, Yi-Lin Tsai and Adam Fleischhacker (2019). "A Uniqueness-Driven Similarity Measure for Automated Competitor Identification," International Journal of Applied Decision Sciences

Tsai, Chen-Hao and Yi-Lin Tsai (2018). "Competitive Retail Electricity Market under Continuous Price Regulation,” Energy Policy, 114, 274-287

Tsai, Yi-Lin, Chekitan Dev and Pradeep Chintagunta (2015). "What’s in a Brand Name: Assessing the Value of Rebranding in the Hospitality Industry," Journal of Marketing Research, 52(6), 865-878. [Online Appendix]

Working Paper

Tsai, Yi-Lin and Elisabeth Honka (2019). "Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S. Auto Insurance Industry," Working Paper (Revise and Resubmit at Marketing Science)

Research in Progress

Search Costs and Consideration Set Formation with UGC: Fixed v. Mobile Devices (with Dave Muir)

- Received a Wharton Customer Analytics Initiative (WCAI) Grant (July 2015)

Advertising Content and Its Relation to Other Elements of the Marketing Mix: Insights from the U.S. Auto Insurance Industry (with Elisabeth Honka)

The Politics of Offline Consumer Search for Single Family Homes (with Keith Chen, Dan Yavorsky, and Ryne Rohla)

Modeling Cross-Device Purchase Journey on eCommerce Platforms (with Yiyi Li and Yiping Song)

Alternative Specifications of Discrete/Continuous Demand Systems (abstract)

Assessing the Effect of Active Social Media Management (with Pradeep Chintagunta, Chekitan Dev, and Minki Kim)