(Visiting) Assistant Professor of Marketing at Tulane University A.B. Freeman School of Business

o: 7 McAlister Dr, New Orleans, LA 70118

e: ytsai2 [at] tulane.edu

t: 1-504-314-2440

On leave from: University of Delaware, Alfred Lerner College of Business and Economics

Curriculum Vitae

Research Interests

Quantitative marketing, empirical IO with focus on advertising, branding, consumer search and user-generated content


Ph.D. (Marketing) University of Chicago Booth School of Business

M.A. (Statistics) Columbia University

M.B.A. National Taiwan University

B.B.A. (Business Administration) National Taiwan University