Assistant Professor of Marketing

University of Delaware Alfred Lerner College of Business and Economics

o: 20 Orchard Rd, Newark, DE 19716

e: yilint [at] udel.edu

Curriculum Vitae

Research Interests

Quantitative marketing, Advertising, Consumers’ Decision Making, Causal Inference, Policy Analysis

Industries: Financial Services, Hospitality, Health, Energy


Ph.D. (Marketing) University of Chicago Booth School of Business

M.A. (Statistics) Columbia University

M.B.A. National Taiwan University

B.B.A. (Business Administration) National Taiwan University