About

Assistant Professor of Marketing

University of Delaware Alfred Lerner College of Business and Economics

o: 20 Orchard Rd, Newark, DE 19716

e: yilint [at] udel.edu

t: 1-302-831-1773

Curriculum Vitae

Research Interests

Quantitative marketing, empirical IO with focus on advertising, branding, and consumer search

Education

Ph.D. (Marketing) University of Chicago Booth School of Business

M.A. (Statistics) Columbia University

M.B.A. National Taiwan University

B.B.A. (Business Administration) National Taiwan University