About


Assistant Professor of Marketing

University of Delaware Alfred Lerner College of Business and Economics

o: 20 Orchard Rd, Newark, DE 19716

e: yilint [at] udel.edu

Curriculum Vitae

Research Interests

Quantitative marketing, Advertising, Consumers’ Decision Making, Causal Inference, Policy Analysis

Education

Ph.D. (Marketing) University of Chicago Booth School of Business

M.A. (Statistics) Columbia University

M.B.A. National Taiwan University

B.B.A. (Business Administration) National Taiwan University