About
Assistant Professor of Marketing
University of Delaware Alfred Lerner College of Business and Economics
o: 20 Orchard Rd, Newark, DE 19716
e: yilint [at] udel.edu
t: 1-302-831-1773
Research Interests
Research Interests
Quantitative marketing, empirical IO with focus on advertising, branding, and consumer search
Education
Education
Ph.D. (Marketing) University of Chicago Booth School of Business
M.A. (Statistics) Columbia University
M.B.A. National Taiwan University
B.B.A. (Business Administration) National Taiwan University