Research Interests 

Quantitative marketing, Advertising, Consumers’ Decision Making, Causal Inference, Silicon Sample (GenAI)

Industries: Financial Services, Hospitality, Health, Enery, Digital

Experiences

Senior Measurement Researcher, Reddit

Assistant Professor of Marketing, University of Delaware

Affiliated Faculty, University of Delaware Data Science Institute

Visiting Assistant Professor of Marketing, Tulane University

Education

Ph.D. (Marketing) University of Chicago Booth School of Business

M.A. (Statistics) Columbia University

M.B.A. National Taiwan University

B.B.A. (Business Administration) National Taiwan University