1. THE COMPANY

ASKIN SERVICES boasts a strong founding team and experienced board of advisors and assisted by the Business Advisory Council (BAC). Our primary advisor, Mr. Aseidu Anthony, brings years of industry experience and networked relationships to accelerate market penetration of the product line. ASKIN SERVICES is registered as LINSKIN 17 ENTERPRISE with the Registrar General with Reg. No. BN294562018 under the Registration of Business Names Act, 1962 (No. 151). The executive team have first target Berekum and eventually to the greater towns of Bono Region and Ghana at large by our direct sales and existing distributor channels to penetrate the market with our services. Initial capital was used to produce and market ASKIN SERVICES products as well as provide working capital for the first year.

ASKIN SERVICES follows three concise strategies to achieve our desired growth:

· Exploiting first-mover advantage in a highly fragmented market with a unique and differentiated product.

· Developing a strong branding campaign to build awareness, positive perception and sales of our products within our target markets.

· Continue to develop new products to satisfy an ever-growing set of markets.

Based on detailed financial projections, ASKIN SERVICES require GH¢ 195,990.68in expansion capital, but will generate positive cash flow in December 2020. By the end of 2021 the company will be generating GH212,500 in sales with sizeable net profit. ASKIN SERVICES is offering a product with substantial growth potential, cushioned by revenue generating stability.

Mission

Our mission is to create value for customers by continually improving health and reducing preventable illnesses through the use of our detergents.

Keys to Success

· A first-mover branding campaign to build awareness of ASKIN products as the standard for ensuring hand washing compliance.

· Patent protection to defend our fresh fragrance, labelling and brand logo for our products concept from competitors.

· Complementary relationships with organizations and institutions interested in increasing cleaning and washing compliance.

Objectives

· To develop a complete prototype which meets regulatory standards by December 2020.

· Become the specialty soap of choice and handwashing facility provider for basic schools in Berekum by December 2021.

· Achieve sales of GH2.25 million by the end of December 2024.

Company Summary

ASKIN Services is a registered Entrepreneurship business with the REGISTRAR GENERAL as LINSKIN 17 ENTERPRISE Reg. No. BN294562018 under The Registration of Business Names Act, 1962(No. 151). ASKIN SERVICES is a Detergent Manufacturing Company in Berekum in the Brong Ahafo Region. We produce Bathing, Cleaning and Washing detergents as product line of; Shower Gel of different varieties with natural fruits extracts, Toilet Cleansers, Floor Cleansers, Antiseptics, Powdered Soaps, Antibacterial Hand wash Soaps, Institutional Liquid Soaps, Hand Sanitizers. We also provide sanitation services to institutions, homes and ensure the promotion of Handwashing within our communities. We intend to produce Baby soap, Cake soaps(bar soap) and Toilet Bombs. Our products sells because of its unique fragrances, quality and natural essences. Manufacturing is done in Berekum and we sell across the country.

Company Ownership

ASKIN SERVICES’ management team is led by the founder, Mr. Attah-Owusu Kingsford and he is supported by other staff members who play their role in various positions. As the founder prepares to re-register the business as a limited liability company, he has identified key people to serve as Advisory Board so that he can tap into their expertise in successfully managing the business.

The key elements in the plan for the company are:

· Development of a working prototype.

· Funding of working capital requirements and promotional materials for the principal operating activities of the company.

· Gaining patent approval.

· Establish a strong brand image early to position ourselves firmly in the market.

ASKIN SERVICES have already developed a rough prototype of some other products. By an independently-contracted chemist at a local lab and an expert from PUM in the Netherlands (Mr. Gerard van den Haak), we will perfect this design into a finished prototype, with the correct balance of soap in pink, yellow, blue and green colors. The company will include safety tests per government regulations by the Food and Drugs Authority and the Ghana Standard Authority to assure high quality of our product.

Company Locations and Facilities

The management team of ASKIN SERVICES is initially using a residential apartment in Berekum and on the Mpatasie road with the digital address of BB-0014-1478 to run operations. We are currently storing our finished products in a rented office at the Presbyterian Stores Room number 7 on the Berekum off Dormaa road. Distributions remain outsourced.

ASKIN Services offers investors a company with substantial growth potential, cushioned by revenue generating stability.