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OUR MISSION
OUR MISSION
Our mission is to create value for customers and shareholders by continually improving health and reducing preventable illnesses through the use of our soap
KEYS TO SUCCESS
• A first-mover branding campaign to build awareness of ASKIN's products as the standard for ensuring hand washing compliance.
• Patent protection to defend our time-sensitive dye and product concept from competitors.
• Complementary relationships with organizations interested in increasing hand washing compliance.
OBJECTIVES
OBJECTIVES
• Develop a complete prototype which meets regulatory standards by April 2018
• Become the specialty soap of choice for day cares and homes across Ghana by December 2020.
• Achieve monthly sales of Gh¢2 million by February 2021
THE COMPANY
THE COMPANY
ASKIN Services boasts a strong founding team and experienced board of advisors. Our primary advisor, Mr Aseidu Anthony, brings years of industry experience and networked relationships to accelerate market penetration of the product line. ASKIN Services will outsource the production of its soaps to an existing soap manufacturer. The executive team is first targeting Berekum, Dormaa, Sunyani, Drobo and Sampa areas and eventually the greater Regions of Ghana using direct sales and existing distributor channels to penetrate the market. Initial capital is used to test, patent, approve, produce, and market ASKIN products, as well as provide working capital for the first year.
ASKIN Services will follow three concise strategies to achieve our desired growth:
• Exploit first-mover advantage in a highly fragmented market with a unique and differentiated product.
• Develop a strong branding campaign to build awareness, positive perception and sales of our products within our target markets.
• Continue to develop new products to satisfy an ever growing set of markets.
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