Does Cold Calling Generate Leads?

If you’re looking to boost your sales and help grow your business, conventional wisdom may lead you to believe that cold calling is the best approach for generating leads. While cold calling may have been the traditional approach to acquiring new clients and generating sales, studies show that this practice is ineffective and obsolete.

According to the Harvard Business Review, cold calling is ineffective 90 percent of the time. The success rate of this approach is steadily declining as recent studies show that only 2 percent of cold calls actually result in a meeting. Based on these numbers, a successful sales person with 0.3 percent booking rate and a win rate of 20 percent would have to make 6,264 calls to make just four sales! Continue Reading....