Q and A:
How did you use it?
watch this video:
How did it work?
The panel just used JavaScript YouTube and Google Blogs APIs to insert information into the page. The twitter feed about the products was not shown in the video or proof of concept but it gathered twitter feeds on the back end and posted them to the returned HTML. This project took on the matter of hours to complete. To re-create takes on the matter of minutes.
Go here for the proof of concept