Provocative questions

From Nasa Visualisation tool 'advert':

""Science should be accessible to everyone, and visualization reveals the meaning and value of the often intangible, but essential, data delivered by NASA's research efforts," Starobin continued. "Data visualization makes information immediately visual and understandable when it otherwise might go unnoticed."

Is that true? Does visual immediacy entail immediate understanding?

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Blogs from Science Online London September 2-3, 2011, posted on 3 September 2011
Fischblog Lars Fischer
by CameronNeylon
Data visualisation in science is boring simply because scientists are so bad at it. #solo11
1 hour ago Favorite Retweet Reply

CameronNeylon CameronNeylon
Also main stream media have resources and incentives to spend on visualization but researchers generally don't #solo11
On image theft!