See my new book (released December 2024) from Palgrave Macmillan describing how the legalization of "non-intoxicating" 3.2 percent alcohol beer in April 1933, while the nation was still under Prohibition, helped spark a sharp recovery during the Great Depression.
The "Brew Deal" was one of FDR's earliest economic policies ... and the legacy of 3.2 beer lives on to this day.
We today celebrate April 7th as National Beer Day in honor of the events that accompanied the "Brew Deal."
Order now from Sleepy Dog Books, Amazon, Barnes and Noble, and other fine bookstores.
Advanced Praise for The Brew Deal:
“Jason Taylor knows how to make economic history sing. At one level, The Brew Deal is a story about FDR and the beer industry. But it is more: the book tells a tale of American resilience in battling the Great Depression. If you’ve got the time, Taylor’s got the book.”—Kenneth Elzinga, Professor of Economics, University of Virginia
“It’s rare that a book about events from a century ago feels so fresh and timely. This gripping scholarship is a joy for readers. It also provides important insights into the politics and regulation of alcoholic beverages today.”—Bart Watson, VP of Strategy & Chief Economist of the Brewers Association
“Jason Taylor’s writing pulls you in while both informing and entertaining. The book will be a delight to read whether you are a casual history buff or professional historian. Enjoy the journey while consuming a 3.2 beer.”—Darrell Smith, Executive Director of the American Breweriana Association.
“In The Brew Deal, Jason Taylor turns an economist's eye to beer economies in the U.S. during and after Prohibition. The result is a detailed and often eye-opening history of a seemingly familiar period in beer's American history. Sheer delight for historians.”—Maureen Ogle, author of Ambitious Brew.
“Essential reading for all who care about the ongoing pleasures of drinking a beer and those who need to understand its critical role in a thriving society.”—Charles Bamforth, Distinguished Professor Emeritus at the UC-Davis; Senior Quality Advisor at Sierra Nevada Brewing Co.; and author of In Praise of Beer
“Taylor provides a richly detailed account of the wide range of steps breweries took in the months and years leading up to and following the return of legal beer in April 1933. Anyone interested in the history of beer and brewing in America and in the labyrinthinely (almost humorously) complex set of state and local laws that emerged in post-Prohibition America will want to buy this book.”—Martin Stack, Deputy Chief Executive Officer of The Beeronomics Society and Professor of Management at Rockhurst University
“Jason Taylor provides a marvelous narrative about a happy change during the Great Depression, the return of legal beer. In an entertaining and informative fashion, he covers the beer industry’s decline under Prohibition, the politics of repeal, the celebrations that followed, the financing and impact of the rapid reopening of breweries, and the long after-life of 3.2 beer.”—Price Fishback, Professor of Economics, University of Arizona
“The Brew Deal” Presentation at the 2025 Roosevelt Reading Festival in Hyde Park (C-Span, July 2025)
"FDR Made the Depression Great Again" (The Wall Street Journal, August 1, 2023)
Brief Biography