Research

Paper:

(Refereed Article)

1. "Signal Effect of a Targeted Travel Subsidy on Consumer Behavior During the Coronavirus Disease 2019 Pandemic," in Marketing Letters, 2023, 34, 483–496.

2. "Information Effects of Warehouse Automation on Sales in Omnichannel Retailing," in Journal of Retailing and Consumer Services, 2022, 66, May, 102903.

3. "Sneaking the Dark Side of Brand Engagement into Social Media: The Dual Theory of Passion", in Journal of Business Research, 2021, 130., June, 493-505. (Co-authored with Shintaro Okazaki, Florian Schuberth, and Victoria Andrade)

4. "The Effect of Cross-channel Integration on Cost Efficiency", in Journal of Interactive Marketing, 2019, 47 (August), 68-83. (Co-authored with Chieko Minami)

5.  "The Effects of Online and Offline Information Sources on Multiple Store Patronage",  in Australasian Marketing Journal, 2016, 24 (2), 116-124. (Co-authored with Chieko Minami)

(Book Chapter)

1. "Mobile Advertising: Current and Future Research Directions" in Advertising Theory (Routledge Communication Series), Shelly Rodgers and Esther Thorson eds., 2019, 325-340, Routledge. (Co-authored with Shintaro Okazaki)

(Work in Progress)

1. "Studies on Omnichannel Retailing"

2. "Studies on Myopic Marketing Management" (with Kohei Matsumoto)

(In Japanese)

1. "An empirical research on the relationship between MD standardization, retail expansion, and performance" [小売チェーン・マネジメントにおけるMD標準化と規模拡大が経営成果に与える影響], in Journal of Marketing and Distribution [流通研究], 2017, 20 (1), 1-21 (in Japanese). (Co-authored with Fumikazu Morimura) [A refereed article]

2. "Effects of Multichannel Retailing on Cost Structure" [小売企業のマルチチャネル化に伴う費用構造の変化], Rokkodai Ronshu [六甲台論集], 2016, 62 (4), 1-10 (in Japanese). 

3. "User Acceptance of New Technology-Based Taylor Made Services" [新技術適用のテーラーメイド・サービスに対するユーザーの受容], Marketing Journal [マーケティングジャーナル], 2016, 35 (3), 5-25 (in Japanese). (Co-authored with Chieko Minami and Fumikazu Morimura)

Presentation:

1. "CUSTOMER VALUE CREATION BY MULTICHANNEL RETAILER’S WAREHOUSE AUTOMATION: THE EFFECTS ON SALES ", 2020 AMA Summer Academic Conference , August 2020, Online.

2. "How Does Warehouse Automation Contribute to Multichannel Retailers’ Sales?", Hitotsubashi University and National Taipei University The 5th Business Research Joint Workshop, August 2020, Online.

3. "How Does Warehouse Automation Contribute to Multichannel Retailers’ Sales?", Institute of Innovation Research Brown bag lunch seminar 2020, June 2020, Online.

4. "How Does Warehouse Automation Contribute to Multichannel Retailers’ Performance?", 2019 Japan Association for Applied Economics, October 2019, Tokyo, Japan.

5. "How Does Warehouse Automation Contribute to Multichannel Retailers’ Performance?", King's Business School Research Seminars in Marketing, October 2019, London, UK.

6. "An Empirical Study on the Relationship between Cross-Channel Integration and Offline Store Patronage Behavior", 2019 Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. (Co-authored with Chieko Minami)

7. "It Looks Good So Let’s Show It Off: A Psychographic Segmentation of Instagrammers", 2019 Academy of Marketing Science Annual Conference, May 2019, Vancouver, Canada. (Co-authored with Shintaro Okazaki and Victoria Andrade)

8. "The effects of cross-channel integration on cost efficiency in Japanese retail industry", Summer Workshop on Economic Theory 2018, August 2018, Hokkaido, Japan.

9. "Do narcissists engage more with luxury brands? Exploring the role of vanity on compulsive social media usage", 2018 Global Marketing Conference, July 2018, Tokyo, Japan. (Co-authored with Shintaro Okazaki)

10. "What can we learn from traumatic experience? From the perspectives of cross-cultural consumer behavior", 2018 Global Marketing Conference, July 2018, Tokyo, Japan. (Co-authored with Shintaro Okazaki and Rayan Fawaz)

11. "The effects of cross-channel integration on cost efficiency in Japanese retail industry", 2018 Japan Association for Applied Economics, June 2018, Kyoto, Japan.

12. "How Mortality Salience and Risk Perceptions Shape Cross-Cultural Consumer Behaviours: A Tale of Three Cities", 47th European Marketing Academy (EMAC) annual conference, June 2018, Glasgow, UK. (Co-authored with Shintaro Okazaki and Rayan Fawaz)

13. "The effects of cross-channel integration on cost efficiency", 2016 Winter meeting of Japan Society of Marketing and Distribution, December 2017, Tokyo, Japan.

14. "Cost Efficiency of Multiple Store Retailers: A Comparison of Purchasing and Store Operation Costs", 2015 Academy of Marketing Science (AMS) Annual Conference, May 2015, Denver, USA. (Co-authored with Chieko Minami)

15. "An empirical study on the relationship between retailers' business expansion and efficiency: Analysis of sales-driven and cost driven efficiency" 2014 Global Marketing Conference, July 2014, Singapore.

Grant, Award:

(Grants)

1. Japan Society for the Promotion of Science, Grant-in-aid for Young Scientists, 2022-2025.

2. Yoshida Hideo Memorial Foundation, Research Grant, 2021-2023.

3. Japan Society for the Promotion of Science, Grant-in-aid for Young Scientists, 2018-2022.

(Awards)

1. 2018 Global Marketing Conference at Tokyo, Best Track Paper Award, July 2018.

2. Japan Association for Consumer Studies, JACS-IBM Research Proposal Award: Award for Excellence, November 2014.