Literature:
- Google Analytics and Google Tag Manager (what they are..)
https://www.lunametrics.com/blog/2016/02/15/what-is-google-tag-manager/
- Step by step guide for using Tag manager:
http://online-behavior.com/analytics/google-tag-manager
- Click and event tracking:
https://www.lunametrics.com/blog/2016/02/15/what-is-google-tag-manager/#here%E2%80%99s-an-example
- How to implement click tracking with Google tag manager:
https://mediacause.org/track-button-clicks-google-tag-manager/
- How to manage multiple properties (say, your site + your blog + your product support forum) ?
http://flintanalytics.com/track-multiple-websites-with-one-google-tag-manager-container/
- Facebook pixel with tag manager:
https://www.facebook.com/business/help/1021909254506499
- where to place the tag manager snippets in the code.
https://www.lunametrics.com/blog/2016/11/22/google-tag-manager-snippet-placement/
- Universal Analytics --> the future of Google Analytics
https://developers.google.com/analytics/devguides/collection/upgrade/reference/gtm
- Cross Domain analytics and universal analytics:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cross-domain
- Google tag manager advanced features:
https://www.lunametrics.com/blog/2016/05/16/deploying-gtm-multiple-website-environments/
- Tag manager, how to track the page where an event happens:
TODO
How to Videos: