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TITLE OF RESEARCH PAPER
ABSTRACT
JOURNAL/PUBLICATION
1
Comparative Study of Consumption Pattern of Rural and Urban Consumers of Anand District
There has been a phenomenal improvement in rural incomes and rural spending power. Rural market is growing faster than the urban market in several products. Rural India has a large consuming class with 41 percent of India’s middle-class and 58 percent of the total disposable income. Consumption pattern of rural and urban consumers are different in many regards.
ANVESHA, VOL.3 NO.1, JANUARY-JUNE 2010,
Pg.39-46,
ISSN 0974-5467 MUMBAI, MAHARASHTRA, (INDIA)
(Co-Authored with Dr. Raju M. Rathod)
2
Innovative Teaching Methods: Tracking New Trends in Quality Higher Education
-
RESEARCH REVOLUTION,
VOLUME-I,
ISSUE-10,
JULY 2013,Pg.8-10, ISSN:2319-300X
INDORE, MADHYA PRADESH (INDIA)
(Co-Authored with
Ms. Shilpi Chaudhary)
3
Business Ethics Lessons from Indian Mythology and History
Ethics a word derived from Greek word Ethos is talk of world, as major problems we face in present society are in one way or the other way related to ethics.
JOURNAL OF MANAGEMENT VALUE & ETHICS, VOL.3, NO.4, OCT-DEC-2013, Pg.116-120,
ISSN-2249-9512
GWALIOR
(MADHYA PRADESH) (INDIA)
4
Business Communication: The Science, Ethics, Art and Body-Language
We communicate with words, but it becomes miraculous when combined with gestures, facial expressions, hand-movements and body-language. Words are the most powerful instruments of relationships. Words can lead the society to higher motivation, achievement and success.
MAG/I/C 2014 LITTERATEUR'S COMPENDIUM
SOUVENIR
A TWO DAY INTERNATIONAL CONFERENCE ON METHODS, AESTHETICS & GENRES IN /'IN.GLIS/ (ENGLISH)COMMUNICATION AT CENTRE FOR PROFESSIONAL COMMUNICATION, UNIVERSITY OF PETROLEUM & ENERGY STUDIES,
DEHRADUN,-UTTARAKHAND (INDIA)
4-5 APRIL 2014
PAGE:138-139
ISBN 978-93-83083-66-4 (NEW DELHI)(INDIA)
5
Quality Footprints: Sustainable Development of Higher Educational Institutions through Innovation Management
The ability to innovate is a vital core competency-one that you, as leader, entrepreneur or manager must possess, in order to build growing, profitable businesses and with them change the world for the better.
QUALITY FOOTPRINTS: SUSTAINABLE DEVELOPMENT OF HIGHER EDUCATION INSTITUTIONS
(EDITED BOOK FROM SEMCOM) YEAR:2014
PAGE:90-95
ISBN 978-93-81286-27-2
(ANAND) (GUJARAT)(INDIA)
6
Understanding the rural and urban consumer
The Indian rural market with its vast size offers a huge opportunity with 128 million households and the rural population is nearly three times the urban. India today has about 6.4 lakh villages. All except about 15,000, have a population below 5000.
www.indianmba.com/Faculty_Column/FC1111/fc1111.html
(INDIA)
7
Opportunities and Challenges of Rural Marketing in India
Facts state that India's 70 per cent of the population resides in hinterlands and 56 per cent of the overall consumption comes from there. Rural Indians are no more inferior to the country's urban clan. Increase in incomes, rising non-farm employment opportunities, higher aspirations and the Government's focus on rural sustainability schemes are major factors that have been driving the rural markets' growth.
www.indianmba.com/Faculty_Column/FC1519/fc1519.html
(INDIA)
8
Corporate Initiatives and Innovations in Rural Market of India
Before launching a product in the rural market, it is important to conduct a proper market research and analyze the same to ensure that the product, its features and design suits the rural community's requirements. Most Fast Moving Consumer Goods (FMCG) companies in India are introducing customized products especially for rural areas. Thus the sale of FMCG products in rural markets is growing at a fast pace, even faster than that in the urban markets.
www.indianmba.com/Faculty_Column/FC1520/fc1520.html
(INDIA)
9
Emerging Challenges and Opportunities in Rural Marketing: A Study with Special Reference to Anand District of Gujarat
Knowledge about rural consumer behavior becomes all the more important in a country like India, because according to the Census 2011 published by the Government of India, the rural population accounts for 68.84% of the entire population, while the urban population accounts for only 31.16% of the same. Also, rural India accounts for 50% of India’s GDP. Moreover, of the total demand for FMCG and consumer durables, nearly 53% and 59% respectively come from rural India.
SEMCOM Management & Technology Review,
Vol-3 Issue 1, October 2015, Pg. 60-63,
ISSN-2321-5968
ANAND, GUJARAT, INDIA
(An International Peer Reviewed Research Journal)
10
Globalization and Indian Rural Market
The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market consists of about 100 million households with a population of around 700 million. According to the National Council of Applied Economic Research (NCAER), with about 74% of its population living in its villages, India has perhaps the largest potential rural market in the world.
JOURNAL OF MANAGEMENT VALUE & ETHICS, VOL.6, NO.1,(International research Journal) (double blind peer review) JAN-MARCH-2016, Pg.27-30,
ISSN-2249-9512
GWALIOR (MADHYA PRADESH)(INDIA).
11
PROBLEMS AND PROSPECTS OF RURAL MARKETING IN INDIA
A silent revolution is sweeping the Indian countryside. It has compelled marketing professionals to go rural. The marketing battle field has shifted from the cities to the villages. The rural consumer is discerning and the rural market is vibrant. At the current rate of growth it will soon outstrip the urban market. But it is also true that several parts of the rural area are still underdeveloped. The role of rural marketing as such is more developmental than transactional.
Journal of Management Value & Ethics
IIJIF 2.897 GIF 0.565
April-June 18 Vol. 8 No.2
GWALIOR (MADHYA PRADESH) (INDIA).
12
Human Resource Management Trends, Challenges and Opportunities in a Changing Global Business Environment
Significant changes are taking place in the environment of human resource management. Changing workforce, downsizing, corporate restructuring, globalization, knowledge economy are some of these changes. As a result, human resource management is now emerging as a source of competitive advantage.In their efforts to integrate themselves into the global economy, companies in India are using human resource as a strategic tool for competitive advantage.
SEMCOM Management & Technology Review
Journal (ISSN-2321-5968)
Vol-5, Issue-2
March 2018
ANAND (GUJARAT) (INDIA)
13
INDIAN RURAL MARKETING: OPPORTUNITIES, CHALLENGES AND TRENDS
The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market is the new driving force of the ―Indian Consumption Story‖. With only 31.16% of the Indian population living in urban areas and 68.84% residing in the villages (Census 2011), it is only a matter of time before rural India takes its rightful place in the Indian growth story.
Journal of Management Value & Ethics
July-Sept. 19 Vol. 9 No.3
Pg.63-67
ISSN-2249-9512
GWALIOR (MADHYA PRADESH) (INDIA)
14
INDIAN ETHOS FOR MANAGEMENT OF BUSINESS
Morals, Values and Ethics are an integral part of Society. The success of an individual or a business enterprise depends to a large extent on their morals, values and ethics. Business Ethics are imperative to protect the interest of all the stakeholders in the business be it employees, consumers, creditors, suppliers, investors, community and the governance. Sound Business Ethics and its efficient implementation creates better and superior brand equity, favorable corporate and brand image, creates long term customer value, strengthens customer relationship management practices, ensures longer customer life cycle value, ensures smooth industrial relations and better talent management, wins the confidence of the investors and creditors and results into better standard of living, economic development and win-win situation for all the stakeholders
VIDHYAYANA An International Multidisciplinary Research E-Journal
ISSN 2454-8596
Special Issue – International Online Conference
Volume 5
Issue 5 – May 2020
www.MyVedant.com
RAJKOT
GUJARAT
INDIA
15
PRODUCT AND SERVICE INNOVATIONS IN THE RURAL MARKET OF INDIA
The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market is the new driving force of the “Indian Consumption Story”. With only 31.16% of the Indian population living in urban areas and 68.84% residing in the villages (Census 2011), it is only a matter of time before rural India takes its rightful place in the Indian growth story. Marketing is dynamic discipline and it adapts itself to the demographic and psychographic profile of the target population. More than 70% of the Indian population resides in its villages, and rural areas account for about half of the nation’s Gross Domestic Product. Rural Marketing has played a pivotal role in the marketing strategies of companies in India and in the changing the living standards of the rural population.
Journal of Management Value & Ethics
July-Sept. 21 Vol. 11 No.03
Pg.9-14
SJIF 7.201 & GIF 0.626
ISSN-2249-9512 Journal of Management Value & Ethics
GWALIOR (MADHYA PRADESH) (INDIA)
16
THE IMPORTANCE AND NEED OF BUSINESS ETHICS BY THE CORPORATES IN THE 21ST CENTURY
Ethics is closely related to trust. Trust leads to efficient business. The business of business is ethical business. People as investors and members of civil society are concerned about unethical and anti-social development in organizations. The paper attempts to study the ethical practices of selected companies of India and its impact on corporate goodwill and corporate reputation.
Journal of Management Value & Ethics
July-Sept. 22 Vol. 12 No. 03
Pg. 10-14
SJIF 7.607 & GIF 0.626
ISSN-2249-9512 Journal of Management Value & Ethics
GWALIOR (MADHYA PRADESH) (INDIA)
17
THE SELF RELIANT INDIA AND ECONOMIC DEVELOPMENT IN THE 21ST CENTURY WITH REFERENCE TO IMPACT OF E-COMMERCE AND MARKETING INNOVATIONS ON RURAL AND URBAN CONSUMER BEHAVIOR
The Indian rural market is much larger when compared to the urban market in terms of population and number of households, and also by way of geographic dispersal. The rural market is the new driving force of the “Indian Consumption Story”. With only 31.16% of the Indian population living in urban areas and 68.84% residing in the villages (Census 2011), it is only a matter of time before rural Indiatakes its rightful place in the Indian growth story. Marketing is dynamic discipline and it adapts itself to the demographic and psychographic profile of the target population. More than 70% of the Indian population resides in its villages, and rural areas account for about half of the nation‟s Gross Domestic Product. Rural Marketing has played a pivotal role in the marketing strategies of companies in India and in the changing the living standards of the rural population.
Journal of Management Value & Ethics
July-Sept. 23 Vol. 13 No. 03
Pg. 23-27
SJIF 8.001 & GIF 0.626
ISSN-2249-9512 Journal of Management Value & Ethics
GWALIOR (MADHYA PRADESH) (INDIA)
18
E-COMMERCE AND RURAL MARKETING INNOVATIONS IMPACT ON RURAL MARKET OF INDIA
The marketing strategies designed for urban markets cannot be directly scaled down and applied in rural markets. A thorough understanding of the social, cultural and economic factors specic to rural markets will go a long way in formulating strategies that are tailor made for rural consumers. An estimated 68.84% of the total Indian population living in villages (Census 2011) makes rural India the next big thing for businesses. The sheer size of rural India gives it a signicant share in the total Indian market, which from the marketer's perspective, translates into a huge customer base. Just like everything else in India, rural India too is changing. Education, access to technologies, and progressively increasing purchasing power is the new face of rural India.
Global Journal For Research Analysis
VOLUME - 13, ISSUE - 08, AUGUST - 2024
PRINT ISSN No. 2277 - 8160
• DOI : 10.36106/gjra
Impact Factor: 5.956 (SJIF)
Ahmedabad (Gujarat) (India)
19
STUDY OF IMPACT OF GREEN MARKETING PRACTICES AND STRATEGIES ON CONSUMER BEHAVIOR IN INDIA WITH THE GLOBAL PERSPECTIVE
Green Marketing is a combination of “Social Marketing Concept” and “Ecological Marketing Concept”. Green marketing is marketing of products and services which have essentially low impact on the environment. This has become an emerging trend with companies opting for making products which are environment friendly in nature. 'Green marketing' includes activities designed to generate and satisfy human needs so that the satisfaction of those needs would leave minimal negative impact on the natural environment. Great opportunities await companies and marketers who can create new solutions that promise to reconcile prosperity with environmental protection.
Global Journal For Research Analysis
VOLUME - 14, ISSUE - 01, JANUARY - 2025
PRINT ISSN No. 2277 - 8160
DOI : 10.36106/gjra
Impact Factor: 5.956 (SJIF)
Ahmedabad (Gujarat) (India)
20
Chapter contribution in the Book
Book Title: New Education Policy-A Key Tool for Transforming Higher Education through Equitable and Inclusive Education: Prospects and Challenges of NEP-2020
First Edition:2022
Published by: International Society for Educational Leadership
ISBN: 978-81-954623-2-2
Title of the research paper: A Research Study on Prospects and Challenges of New Education Policy 2020, Pg.67-76
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