Ph.D. Thesis Title: "A Study on Brand Experience": Antecedent's & Consequences of Brand Experience in Digital Environment.
Working Paper's:
Paper:1
"A study on factors affecting Brand Experience in Digital Environment."
Questionnaire Link: https://forms.gle/7ZRVB2cXJRG16QsX6
Paper:2
"A study on effect of Brand Experience on Customer Satisfaction in Digital Environment."
Questionnaire Link: https://forms.gle/7ZRVB2cXJRG16QsX6
Paper:3
"A study on effect of Brand Experience on Customer Loyalty in Digital Environment."
Questionnaire Link: https://forms.gle/7ZRVB2cXJRG16QsX6
Paper:4
"A study on mediation effect of Customer Satisfaction on Customer Loyalty through Brand Experience in Digital Environment."
Questionnaire Link: https://forms.gle/7ZRVB2cXJRG16QsX6
Paper:5
"A study on moderating role of gender on Satisfaction & Loyalty through Brand Experience in Digital Environment."
Questionnaire Link: https://forms.gle/7ZRVB2cXJRG16QsX6
Published Paper:
1.) ONLINE BRAND EXPERIENCE: SCALE DEVELOPMENT AND VALIDATION, International Journal of Early Childhood Special Education (INT-JECSE), ISSN:1308-5581 Vol 14, Issue 02, 2022, DOI: 10.9756/INT-JECSE/V14I2.488
https://www.int-jecse.net/abstract.php?id=2235