Please read the following:
Click here to read Language: Verbal Communication
Click here to read Language: Nonverbal Communication
Click here for the video lecture outline & notes page
Watch Lecture Videos
Handout
How to Analyze an Advertisement
Ads of the World
Visual Literacy
Visual Rhetoric: Ethos, Pathos, Logos & Enthymeme Lecture PPTs
Visual Rhetoric: Ethos, Pathos, Logos & Enthymeme Mini Lecture Advance Organizer & Support Info
The Psychology of Modern-Day Social Media Influencer
What is Visual Literacy?
The Art of Rhetoric: Persuasive Techniques in Advertising
Close Reading of Visual Texts - A podcast that demonstrates how to do a close reading of visual texts.
Commercial Examples
Adidas Student Commercial